Ascesis Abeacons Presentation

-beacons

The Future

For Consumers

17/07/2014ASCESIS Beacon Presentation 1

Agenda

• Being a Consumer Has Just Changed

• What are beacons?

• Why Beacons?

• What Can They Do?

• How Can You Use This Technology?

• Improving customer experience

• Mobile Device Stats


Being a Consumer Has Just Changed – Forever!

Going to a football game and immediately getting important game information on your device, including team stats and directions to the gate you need.

When you arrive at the gate, it knows you are a season ticket holder and lets you in, or if you have purchased an e-ticket it will bring your ticket up on your phone before opening the gates.

During the game you will able to check out which concession stand has the shortest line or where promotions are being offered, take part in the half time games and even the in game betting.


Imagine installing an app on your mobile device, then going to a store and receiving a welcome discounts just because it's the first time you have used the app in a particular store.

When in the store, you are able to view information about products by simply tapping your smartphone or tablet on a product, be told about different offers as you move from zone to zone and finally paying for your product using your mobile device.

Science Fiction Technology, Here and Now.

OR

How is This Possible?

Beacons make it possible.

What are beacons?

Beacons use the implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to mobile devices.

The small wireless devices are sometimes also called a 'mote'. When placed in a physical space, it broadcasts tiny radio signals to smart devices.

Think about it as a very small lighthouse. Mobile devices that are in range are able to 'hear' these signals and estimate their location very precisely, as well as to communicate with the beacon to exchange data and information.



Not The Same Old Bluetooth You Know and Hate


Bluetooth Low Energy is Hardware and Software


Other Low Energy Technologies and Why They Lost


BLE Vs NFC

Beacons Stats?

• Battery life per beacon – estimated 1-2 years

• Range – 2cm - 20-30m *dependant on environment, default transmission power

• The beacons are available in discreet and visual designs


Why Beacons?

The beacons can trigger a dedicated application on a smartphone or tablet to pinpoint a user’s exact location.

This enables the application to deliver information that is contextually relevant to the physical space occupied by the beacon.

All interactions are logged and recorded to provide businesses with a wealth of micro-location based analytics.

What Can They Do?

Beacons provide two types of functionality: geofencing aka region monitoring to signal an app when someone enters or leaves a geographic area, and proximity aka ranging to determine how close someone is to a beacon.

Ranging only works when an app is running in the foreground, while region monitoring also works when an app is not running (on iOS 7.1, the app does not even have to run in the background, which means that once the app has run once it will never stop responding until the user uninstalls it, revokes the Bluetooth permission for the app, or turns off Bluetooth altogether)

LINK: https://www.youtube.com/watch?v=6pdAkj9O-Hk&feature=youtu.be



Share Small Amounts of Information with Other BLE Enabled Devices


Mobile Interaction Before BLE


One Signal Triggering a Variety of Actions

ACTIVE COMMUNICATION

Allows basic levels of interaction that wake up the Phonefrom Standby mode and allow Lock Screen Notifications.

PASSIVE COMMUNICATION

Allows an enhanced user experience. Beacons can opencertain applications or trigger specific events.

How Can You Use This Technology?

Typical applications are:

• marketing - combining online behaviour with detailed on premise behaviour, sending special offers on entering a store

• customer service - provide detailed information on-site; e.g. how do I work this machine in the gym?

• waiting times - know how many people are in line before I go there?

• social - automatic check-in

• payment - with PayPal or mobile wallets

• Then there are the scenario’s where the beacons themselves are also mobile (on people, pets, key chains, cars)

• Clock in and clock out for work

• Lone worker and safety check ins


Improving Customer Experience

The use of beacons in the retail space

can enhance the customer experience by providing customer incentives and brand awareness on demand.

Beacons trigger the relevant content to be delivered at a desired micro-location, customising the experience and capturing localised business intelligence.

LINK: http://bit.ly/1r6j7pX


http://bit.ly/1r6j7pX


Retail – Apple Store Experience

Provided you've got the app on your phone and have given Apple permission to track you, it'll attempt to offer an augmented retail experience tailored to your needs.

If you're standing next to an iPhone table you might receive a message asking if you'd like to upgrade your iPhone.

If you like, the app will then check your upgrade eligibility and let you know how much you can trade in your old model for.


Targeted Messaging Based on Location

Visitor Solutions

Museums, Exhibitions, events concerts, factory tours, Zoos, stadiums, walks and theme parks could all benefit from beacons.

By placing beacons along the visitors journey you can feed them the right audio and visual information wherever they are.

LINK: http://vimeo.com/84760383



Industries that can Leverage Beacon Technology.

Of the UK population now own a smartphone & nearly a fifth own a tablet.

Mobile Device Stats


60%127 Mins

Average time a day people use Apps


For the first time in history the internet is mobile 1st, meaning more people access the internet via a mobile device, compared to any other device.

Showrooming is rife in the UK for ‘considered’ purchases – 42% of us look at electronic goods in-store before buying online from a different retailer

*Beacons – can help combat this.

Tablet sales will grow from 233 million in 2013 to 1.094 billion in 2017

Mobile Device Stats


Beacon Technology Being Used in The Shop


Beacon Technology Being Used for Coupons


There are a few caveats…

• Bluetooth must be turned on• Your app must be installed on the users device• You can’t use an Beacon to trigger the installation of your app• Location services must be enabled for the specific application• Beacons do not give you internet access.

• To download real-time content you must have the app connected via cellular or WiFi connection.

THANK YOU


Web: www.ascesismedia.comEmail: [email protected]

Tel: 01202 978222

Marketing

Ascesis Abeacons Presentation