Introduction – Armour Station TV

Is Your TVC missing 53 Million

Captive Train TravelersEvery Month???

Make a long lasting IMPACT in minds of the Indian Train Traveler with

What is Armour Station TV??

Integrated channel with railways on a PPP model on

LCD/LED Screens +

Amplified high quality outdoor audio system

Why are we Important for your TVC

8 Busiest Stations

•Chennai Central

•Chennai Egmore

•Bangalore

•Mumbai CST

•Mumbai Central

•Pune

•Ahmedabad

•Hazrat Nizamuddin

Passenger Demographics

DEMOGRAPHIC PROFILING OF PASSENGERS (in %)

AGE Group (in yrs)

01 - 14 21

15 - 44 46

45 + 33

GenderMale 66

Female 34

SEC

A+ & Above 17

A 37

B+ 27

B 16

C 3

Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)

Widespread Reach

Region Station

TRAIN & PASSENGER TRAFFIC COUNTS

Daily Trains (Average)

Passengers / Day (Average of Ticket

Sales as per CRIS) in Lakhs

Platform Tickets Sold / Day

(Average as per CRIS) in Lakhs

Monthly Traffic

(in Lakhs)

SOUTH

Chennai Central 126 2.25 0.72 89.1

Chennai Egmore 76 1.17 0.49 49.8

Bangalore 136 2.13 0.58 81.3

WEST

Mumbai CST 100 1.95 0.54 74.7

Mumbai Central 54 0.89 0.48 41.1

Pune 162 1.60 0.55 64.5

Ahmedabad 112 1.49 0.55 61.2

NORTH Nizamuddin 86 1.64 0.72 70.8

TOTAL 852 11.45 4.86 533

Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales

Technical Specification

Region Station

SCREEN DETAILSAUDIO

SPEAKERSPLASMA LCD/LED

103” 50"/ 42" / 32" /29"

SOUTH

Chennai Central 1 39 300

Chennai Egmore - 55 100

Bangalore - 150 160

WEST

Mumbai CST - 60 200

Mumbai Central - 55 100

Pune - 55 100

Ahmedabad - 65 150

NORTH Nizamuddin - 65 100

Totals 1 544 1210

High OTS

OTS CALCULATION

StationsAvg. Waiting Time at Stations Avg. OTS @15% of Waiting Time

(in Minutes) (in Minutes)

Chennai Central 60 9

Chennai Egmore 45 7

Bangalore City 60 9

Mumbai CST 60 9

Mumbai Central 30 5

Pune 30 5

Delhi -Nizamuddin 60 9

Ahmedabad 45 7

Source: CRIS Data (Track of All 8 Stations)

Brand Recall

Source: Research done by HUL in MUMBAI CST

Base:200 Respondents

Source: Research done by HUL in MUMBAI CST

Base:200 Respondents

Brand Recall

Source: Research done by NSE & ITC in MUMBAI CST

Base:909 Respondents

Brand Recall

Visual Tour

Station Concourse Area

Station Waiting Room

Visual Tour

Approach to Platform

Visual Tour

Station Platform

Visual Tour

Link to See & Download the Video:

https://www.dropbox.com/s/iydnnuwan3z5fhq/Armour_Revised.mp4?dl=0

Link to See & Download this Presentation as PPT:

https://www.dropbox.com/s/d4g4ti0u01fg9wk/Armour%20Station%20TV.pptx?dl=0

Video Tour

Thank You