Application Store Optimization Tips and Mobile app review factors

Boost up your application rank

What to do when you make you app?

How to find users, followers, get positive reviews, stand out in relation to the others?

There are 2 ways:

Application Store optimization

Marketing optimization (just pay someone to

do it instead of you).

Two type of application users Paid and

Real users.

Application store optimization (ASO)

What is ASO?ASO is set of activities to get higher rank of

your app in app store’s search results,

whether is it APP store (iOS) or Google Play

(Android).

To help users access and meet your

application, you need to optimize some of its

elements like:

application name,

description,

keywords, etc.

ASO covers all elements.

Google Play vs App StoreCompared to the App store, Google Play

market have considerably faster process of

application update. Keywords in the

description can help in Google Play

optimization, while on APP store it is not

taken into account.

App Downloads

Why is ASO important?if your application is free, ASO will

increase the download – 100 to 800 per

day,

improves search discovery,

increase in revenues from

downloads – If your application

is payable on download (from 1$

to 500$).

If you are individual developer, then these figures are very good start. Number of

available Android apps (this figure varies from day to day).

KeywordsThis is very important. 

The first step you need to do is to look what

are people looking for in your area.

For that you can use Google Adwords

Keyword Tool. This tool will show you which

keywords people search - both on the Internet

and on the application markets.

For example, if you have application about abs exercises, you would like to know is more searched phrase “Abs exercises” or maybe “Exercises for abs”. In addition, Google’s Keyword Tool can be useful if you want to see what type of application users are typically looking for. If there is keyword that users are quite a lot looking for, and there is a little competition, there you can search your chance. Besides, what kind of keywords are searched, you can look at the market application.

Name of application

Based on keyword search and results, you need

to define your mobile application

name. Relevance is very important.

Name of developer

For better optimization it is recommended

tying the name of developer to the name of

application. If you have an application “Abs

exercises”, and you put your publisher name as

“Crunches Dev”, you will be ranked and for the

“Abs” and for the “Crunches”.

Application iconIcon does not affect the ranking of your

application. But, icon is very important, because this is first visual thing that user see when they meet with your application. The first impression is very important, so make sure that if you know yourself to design a logo, do it, or you can hire someone to do that for you. You can use App icon Maker (for iOS) to make app icons.

Screenshots / VideosThis type of additional free promotion can

only contribute to a better positioning of your application.

ASO is very important if you want to make you application stand out from competition, like in websites. You need just a little of your time and will, so do not let your quality product  remain unnoticed in the market.

Mobile application review factorsCompetition on every market is thick. Such a

situation occurs on the mobile application market. Today, there are more than 2 millions mobile applications.

How to make you app stand out in relation to the others? You can do that by  gaining  many  app  reports – reviews  from users.

But, It will furthermore take a lot more than simply just receiving  app rating to help create a  prosperous  product  in the marketplace.

FactorsThere are usually 4 factors which must be

taken into consideration, related to your

application rating:

Star rating,

Extra positive ratings and reviews,

Advertising,

Brand.

Star ratingThe higher rating you have (from 1 to 5) the

greater is the chance that your application

will be downloaded. In addition, the negative

mobile appliaction  reviews   via  users

usually result  in   a   important  drop.

Extra positive ratings and reviews

Only   from   receiving   extra  positive  form

 ratings   and   reviews, your app will

probably increase  it’s position on app  store

 ranking  and will contribute to your overall

rating.

AdvertisingAny advertising is good advertising .

App ratings  along with  reviews   no matter whether they good or bad  provide the beneficial insight  at  how app users  watch,  download, like   or  dislike  your application.

BrandAs   your  mobile  application   benefits   extra

 positive   reports, it will help you to create a

brand of their name on the market. You will gain

many based on a good review of your app, and they

will be more likely interested to download more

application from you that other developer.

Don’t give upAt the start, getting the review will be

difficult. When   your   launch your app, you can find   no   stories   and potential new users for you app.

You can try one of this two ways:Submit you mobile app to review sites and

blogs. It’s free but however,  there may be not any guarantee.

Pay for application review. This way will cost you money.

Remember, any advertising is good

advertising. You will need to be persistent

and patient to make you mobile application

sucessfull, because competition is fierce.