App Store Optimization ASO
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App Store OptimizationBest Practice for Aso
"it is the process of improving the visibility of a mobile app"
Search Engine Optimization for apps
ASO Stands for App Store Optimization
ASO is closely related to SEO
ASO is about Ranking apps on Google play.
63% of people discover apps via search
Title, Icon, Description, Keywords, Screenshots, App Type & Category
Title, App NameGoogle Play, 30 Characters Max
Icon : 512X512
Full Description4000 Characters, for short description 80 Characters
App Type & Category
App Ratings & Reviews, App Downloads, Social, Articles, Blogs
App Ratings & ReviewsAsk for Reviews, run contest, don't be shy.
Apps DownloadsAdmob, Startapp, Facebook
Social, Articles, Blogs