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Presented By:- HIMANI SINGH 82 KHUSHAL KHANNA 83 KOMAL SRIVASTAVA 84 MITESH ROUTRAY 85

Analysis of adoption pattern and innovation of choice

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Presented By:-HIMANI SINGH 82

KHUSHAL KHANNA 83

KOMAL SRIVASTAVA 84

MITESH ROUTRAY 85

• AWARENESS

• INTEREST

• EVALUATION

• TRIAL

• ADOPTION

• CONFIRMATION

Banking sector got success because of their innovation, now a days banks are providing very innovative services, even they are seeking the technologies which can help more to the customer.

Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transactions on a website operated by the institution.

E- Banking and its features

A debit card is a plastic payment card that provides the cardholder electronic access to his or her bank account at a financial institution.

A credit card is a payment card issued to users as a system of payment. It allows the cardholder to pay for goods and services based on the holder's promise to pay for them.

Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or tablet.

Innovtion in

mobile

phones

Old way: Pull out your wallet and pay with cash, debit card, or credit card.

New way: Your cell phone acts as a mobile wallet;

you wave the device at a point-of-sale reader to make purchases

GILLETTE IN INDIA

PROBLEM FACED

INNOVATIVE STRATEGY TO CHANGE CUSTOMERS ATTITUDE

• Are clean shaved men more successful?

• Did nation prefer clean shaved celebrities?

• Do women prefer clean shaved men?

level 1 (easy stage)

Level 2

Level 3

Level 4

The automobile industry designs, develops, manufactures, markets and sells the world’s motor vehicle.

The automobile industry in India is one of the largest in the world. It is ranked 6th currently with china leading the way.

Automobile sector is a significant sector when it comes to providing value to it’s customers.

It plays an important role in the context that it keeps on providing better facilities and innovates it’s products and applies the techniques so that the consumers can easily adopt to the changes.

TATA MOTORS.

HYUNDAI MOTORS.

RENAULT MOTORS.

TATA NANO.

RENAULT DUSTER.

HYUNDAI VERNA.

BIG ON SAFETY AND COMFORT.

BEAUTIFUL INSIDE-OUT.

FUEL EFFICENT ENGINES.

EFFECTIVE PRICING.

FIT FOR INDIAN ROADS.

MANUFACTURER OF THE YEAR AWARD,2012.

RELATIVE ADVANTAGE.

NEWER & ADVANCED VERSION OLDER & LESS FEATURED VERSION

THE “DRIVE”.

SAFETY (AIRBAGS).

MUSIC SYSTEM (USB & BLUETOOTH).

MILEAGE.

DESIGN AND LOOKS.

CENTRE REAR VIEW MIRROR.

START AND STOP BUTTONS.

NARENDRA MODI.

RELEVANCE OF FDI IN INDIA RIGHT NOW AND IT’S RELATION WITH INNOVATION.