MARKETINGAN INTRODUCTION TO

HELLO!I’M POOYAN VAHIDI

FIND ME @PVAHIDI

Marketing manager at AVATECH

WHAT IS MARKET?

DEMANDSUPPLY

MARKET IS A PLACE THAT

MEET EACHOTHER&

HOW MARKETWORKS? ?

PRICEDEMANDSUPPLY

QUANTITY

PRICE

DEMAND

DEMANDSUPPLY

QUANTITY

PRICE

SUPPLY

DEMANDSUPPLY

QUANTITY

PRICE

SUPPLYDEMAND

DEMANDSUPPLY

QUANTITY

PROBLEM

PROBLEM SOLUTION

PROBLEM SOLUTIONDEMAND SUPPLY

PROBLEM SOLUTIONCOST / BENEFITDEMAND SUPPLY

PROBLEM SOLUTIONCOST / BENEFIT

You solve a problem for your CUSTOMERS so you need to UNDERSTAND them first.

DEMAND SUPPLY

SO MARKETING STARTS FROMUNDERSTANDING THE MARKET& THE VALUE THAT YOU OFFER.

Business Model Canvas / Lean CanvasCustomer Persona / Customer Behavior / Customer Journey MapMarket SizeSWOT

MARKETING?WHAT IS

MARKETING IS SHOWINGCUSTOMERS THATYOU HAVE, WHAT THEY WANT.

OR NOT TO

BLINK THE GIRLIN DARKNESS

OK! LETS TALK BUSINESS!

HOW TO DO MARKETING?

PLAN

PU

RC

HA

SE

MARKETING EXECUTION

MARKETINGPERFORMANCE

MANAGMENT

THIS IS HOW WE EXPLAIN THE PLATFORM

ATTRACT

ATTRACTAFTER UNDESRTANDING YOUR CUSTOMER, YOU COULDDESIGN A COPY AND VISUAL BASED ON HOW THEY ARE.ANDOPEN THE CHANNELS FOR THEM.

GOALSSET THE

FOR STRATEGYDEFINE THE VALUE

CHANNELSTHE SOURCES THAT GENERATE YOUR BUSINESS TRAFFIC.

SEO/SEMCPCEMAILSOCIAL MEDIA

EVENTSDISPLAYAFFILIATEPRINTS

T.VCONTENTWORD OF MOUTHE.T.C.

DEFINE THEMESSAGE.BASED ON WHAT’S YOUR VALUE;AND WHAT’S YOUR CUSTOMERS NEED.

DESIGN THELANDING PAGE& CALL TO ACTIONWhy we need a landing page at all?

No UTM? Are you too rich??

ANALYSISTHE RESULTS

ALL POTENTIAL CUSTOMERS

USERS

CUSTOMER

FUNNELCONVERSIONRATE&

THANK YOUANY QUESTION?