An Idea...

...and a Blank Page

An Idea...

...and a Blank Page

Keith F. Luscher

Principal, Serve Your Prospects, LLC

An Idea...

[part one]

Survey: Marketers Want MORE Content!

Do YOU?

Could QUANTITY be Trumping QUALITY?

Why MORE
Content?

Prospect ENGAGEMENT...

http://www.flickr.com/photos/54106223@N00/2968666405/

BRAND Building...

http://www.flickr.com/photos/20035490@N00/258314696/

...and SALES.

What
is it to ENGAGE
a Prospect?

http://www.flickr.com/photos/45928872@N08/4300122831/

SERVE
Your PROSPECT!

SERVE
Your PROSPECT!


Does Your Content Do That?

STOP
Thinking Like a Marketer...

THINK Like a Publisher!

THINK Like a Publisher!

And (More Importantly)...

Think Like
an EDITOR.

To Publish or NOT:
The Book Proposal Benchmark

What ISSUE are You Addressing?

What ISSUE are You Addressing?

[need]

WHO
will Want to Read This?

WHO
will Want to Read This?

[market]

...and WHY?

...and WHY?

[value]

Who are YOU to Talk?

http://www.flickr.com/photos/76029035@N02/6829429639/

Who are YOU to Talk?

http://www.flickr.com/photos/76029035@N02/6829429639/

[authority] [trust]

Who ELSE is Addressing It?

http://www.flickr.com/photos/76029035@N02/6829391391/

Who ELSE is Addressing It?

http://www.flickr.com/photos/76029035@N02/6829391391/

[competition]

What
will they PAY for It?

What
will they PAY for It?

[cost]

BUT WAIT...

[you are NOT just an editor and publisher]

BUT WAIT...

[you are NOT just an editor and publisher]

[you are a content marketer]

[ughmore questions]

How Will I Turn WARY Prospects into LOYAL Customers?

http://www.flickr.com/photos/11540081@N05/2984053554/

[well, maybe not this dude]

Am I Going for a Bigger Slice of the Pie...

...or Do I Want to GROW the Pie Itself?

http://www.flickr.com/photos/24963327@N00/4108518066/

So You Have An Idea...

...and a Blank Page.

[part two]

...and a Blank Page.

Does it Look Like This...

...or This?

Not a Writer?

Not a Writer?

[okay]

Do You Have...

[expertise]

Do You Have...

[expertise]

[passion]

http://www.flickr.com/photos/61423903@N06/7369580478/

Then You Can Harness BOTH for Content!

One Approach: The Interview

http://www.flickr.com/photos/11883362@N00/2279740170/

Can You..?

[answer questions]

Can You..?

[explain concepts]

http://www.flickr.com/photos/16638697@N00/193688571/

Can You..?

[tell stories]

http://www.flickr.com/photos/74669477@N00/6184599528/

Can You..?

[converse]

...Keys to a Successful Interview!

http://www.flickr.com/photos/74669477@N00/6184599528/

http://www.flickr.com/photos/38315261@N00/154640125/

Get it On Camera...

http://www.flickr.com/photos/40829033@N05/4117804630/

Get It Transcribed...

http://www.flickr.com/photos/41031098@N03/6751241959/

http://www.flickr.com/photos/38307206@N02/3649959481/

Good Content is Like a Soybean...

Good Content...

http://www.flickr.com/photos/7801632@N07/4591285086/

[blogs]

Good Content...

[videos]

Good Content...

[podcasts]

Good Content...

[reports]

Good Content...

[info-graphs]

Good Content...

[newsletters]

Good Content...

[tweets]

Good Content...

http://www.flickr.com/photos/34467210@N04/4179101910/

[presentations]

Good Content...

http://www.flickr.com/photos/51035743246@N01/1651870/

[books]

Leverage Your Media for ALL its Worth...

But Don't Forget:
SERVE YOUR
PROSPECT!

But Don't Forget:
SERVE YOUR
PROSPECT!

[thank you]

Keith F. Luscher

Principal, Serve Your Prospects, LLC

(614) 706-4337

keith@serveyourprospects.com

www.ServeYourProspects.com