Lady G

aga

Buyer P

erson

a Ove

rview

Januar

y, 2015

Aldo The Drag queenBACKGROUND:• A Male who dresses up as a woman for

the purpose of entertainment.• Homosexual who has attended

college.

DEMOGRAPHICS:• Male• 25-44• between $25,000 and $74,999

annually• Urban

IDENTIFIERS:• Outgoing and expressive• Keeps up with the latest trends in

fashion.

Aldo The Drag queenGOALS:• To entertain the world through their song

and dance.• To be stunning and important, get as much

attention as possible. CHALLENGES:• Lack of confidence because of social

stigma towards the homosexual community.

• Not having enough support.

HOW WE HELP:• Make them feel empowered and confident

through catchy beats and resonating lyrics.

• Inspire to embrace themselves and be who they want to be and feel supported

Aldo The Drag queen

REAL QUOTES:• “Baby, I was born this way!”• "I don't dress like a woman; I

dress like a drag queen!".

COMMON OBJECTIONS:• The songs sounds too much like

other songs.• We're just tired of being

associated

Online location:• Tinder, snapchat, Instagram,

twitter. But primarily Twitter.• Commenting on make-up

videos on youtube

Samples of Social media messages sent by drag queens:

A tweet including common hashtags associated within the drag community. Notice how Instagram and lady gaga are both mentioned here.

Samples of Social media messages sent by drag queens:

A tweet including from famous drag queen herself: B. Scott.A perfectly good example of confidence and fearlessness are a common characteristic within most drag queens.

Samples of Social media messages sent by drag queens:

Famous drag queen Shangela ha over 55.7k followers on Instagram. Here she is imitating a playboy model in the 80’s.

Aldo The Drag queen

MARKETING MESSAGING:• Feel empowered and

confident through the musical stylings of the queen monster herself: Lady gaga!

ELEVATOR PITCH:• We inspire you to become all

that you are without holding back, doesn’t matter what society thinks because you're perfect.