Advertising Week Recap

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CONFIDENTIAL—For internal discussion only. 1

Advertising Week 2014

Sept 29th – Oct 3rd #AWXI

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By the numbers #Awxi buzz Programmatic buying Native Advertising

Emotion vs Data Social & Storytelling

#AWXI

agenda

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CONFIDENTIAL—For internal discussion only.

#awxi by the numbers

Attendees PANELS VENUES YEARS SPEAKERS

CONGRESS CONCERTS TWEETS HEALTHCARE

95,000+ 277 16 11 960

1 4 363 Million 1

#AWXI

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#awxi buzz

4 #AWXI #AWXI

Programmatic buying

Native Advertising

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Wtf is programmatic advertising?

#AWXI

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Native advertising

#AWXI

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Challenge: Promote G-Series line of drinks to an

oversaturated Millennial audience

Solution: Pandora worked with Gatorade to create 2

workout stations for each line – warm up, work out, cool

down – for each sports drink series

Results: 485,000+ station adds, 519,000+ hours listening

to stations with associated G-Series ads, ~96% o mobile

devices

7

Native advertising

trust integrity strategy Fresh content

#AWXI

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CONFIDENTIAL—For internal discussion only. 8 #AWXI

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https://www.youtube.com/watch?v=cBC-pRFt9OM

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Don’t confuse promotion with persuasion. Data stimulate insights.

Tell a story. Be fearless.

Focus on the brand, not the bold. Be prepared for everything.

If it’s not working, don’t be afraid to walk away.

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Healthcare & wearables

#AWXI

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Heathcare is finally cool.

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Wearables: The revolution in healthcare

Data x (Intelligence + context) +

Program x (INFORM + INSTRUCT) =

data people will pay attention to and use

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s o c i a l

storytelling

&

#AWXI

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CONFIDENTIAL—For internal discussion only. 15 #AWXI

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https://drive.google.com/file/d/0B3-CEOkPLT5qYTF5Zkt2OWtjZzQ/view?usp=sharing

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Be consistent. Take a great pic.

Don’t be afraid to SHOCK(sometimes). Tell a story.

Build up your own “brand” and stay true to it.

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Does this intsa strategy check out? I created a

profile for my dog to find out…

@SPENCER SANDWICHES 18

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500 FOLLOWERS

IN 3 WEEKS

@SPENCER SANDWICHES

19

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THANK YOU

Marketing

Advertising Week Recap