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Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets. Here are my top takeaways from this year's event.
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2012 SOCIAL MEDIA WEEKRECAP
Sloane BerrentVice President, Digital Marketing215 Park Avenue South, 16th FloorNew York, NY 10003
Phone: 212.598.4400 [email protected] Twitter: @sloanewww.lippetaylor.com
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OVERVIEWSocial Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Social Media Week 2012 took place from February 13-17 in Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, São Paulo, Singapore, Tokyo, Toronto and Washington DC.
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TOP TRENDS AND KEY LEARNINGS Social Media is Evolving the Idea of ‘New Beauty’
– Only 4% of women believe they are beautiful and social media is helping to change this.
– Social media provides a larger platform for consumers to see beyond stereotypes. Through sites, such as Pinterest, Polyvore, Facebook and Twitter, people are able to see different standards of beauty and see that imperfections are beautiful.
– Beauty brands are utilizing social media to build a community and drive loyalty through personalization, authenticity and credibility.
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TOP TRENDS AND KEY LEARNINGS Companies Capitalize on Consumers’ Fear of Missing Out
– Consumers are constantly consuming and sharing content via social media, and the fear of missing out (FOMO) on new digital trends and information encourages people to remain active on current platforms and seek new emerging platforms for participation.
– Companies are strategically playing into consumers’ FOMO by taking advantage of these emerging platforms and integrating with current channels to reach a wider audience and develop stronger brand-to-consumer relationships.
– Emerging platforms include, but not limited to: Pinterest, Google+, Polyvore, StickK and Mobile apps
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TOP TRENDS AND KEY LEARNINGS Incorporating Social Good
– More than ever, people are using social media platforms to mobilize others to take action in everything from protests to fundraising efforts.
– Director of Trendspotting JWT in New York, Ann Mack, explains, “Brands can tap into the spirit of social good by creating movements around their CSR [corporate social responsibility] efforts and calling people for ideas. They should enable hands-on consumers to show passion for and engagement with the relevant cause or campaign –providing them with tools for involvement.”
– Yoxi is a platform helping users, referred to as “Social Innovation Rockstars”, creatively tell their stories and reach a mainstream audience.
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TOP TRENDS AND KEY LEARNINGS
Personalization is Key– Users want to have a personalized experience on social media. To connect with
brands on social media, users are generally clicking on content based on what their friends and the digital community as a whole are recommending.
– Brands are recognizing this, and through the use of analytics programs they are determining key demographics and conversations to create content relating to those specific individuals.
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THANK YOU!
If you’d like to discuss in more detail or find out how to be involved in Social Media Week 2013, please contact:
Sloane Berrent
VP, Digital Marketing and Social Media
@sloane
