ACC Byway Training

Alabama’s Coastal Connection

8•5•2015

Alabama’s Coastal Connection Social

Introduction•

Objective - to increase awareness of Alabama’s Coastal Connection

• Meeting purpose - outline program and discuss how it will be executed

• Social Housekeeping

– Paperwork--Yay!

Byway Channelsa. Facebookb. Pinterestc. Twitterd. Instagrame. Blog

Alabama’s Coastal Connection Social

Facebook

Facebook profiles vs. Facebook Pages

• Profiles represent an individual person.

• Pages represent a business, brand, or

organization and are used to connect with and

engage with their Page followers and other

businesses.

Get social with the Byway!

Find and Like Alabama’s Coastal Connection

FacebookGet social with the Byway!


Use Facebook as your business to Like Alabama’s Coastal Connection and other stakeholder Facebook pages, post to the ACC Facebook wall, and share posts with your audience.


- Manage Pages- Click ‘Log In’ next to your page- Find pages to like, posts to like,

comment on and share- Post to other page walls

• Comment• Like• Share


Comment, like and share ACC page posts…• Every time you engage, it exposes the page’s

content to your audience• Potentially increases the page’s audience• Sharing the page’s content gives maximum

exposure!


Share ACC page posts…


Posts to the page• When you post to the ACC Facebook wall, the

ACC page can engage with it by liking your post, commenting on it, and sharing it!

• When ACC likes, comments on, and shares your posts, it will increase engagement for each page


@Tag Alabama’s Coastal Connection in your posts…


Tag Alabama’s Coastal Connection in your posts…When you tag the page in your post, it will:• Bring attention to the ACC page• Links back to the ACC page• Increase the audience of the page and result in

new page likes!


Link to the ACC website in your posts…


Hint: Once the link preview pops up, you can delete the long url in the dialogue box for a nice, clean looking post.

Use approved hashtags in your posts…

• These are searchable and trackable!• It exposes the page’s content to a wider

audience


What is Twitter?

• One of the largest social media websites

• 250 million users, 500 million tweets daily

• Streaming information network

• 140 character messages called tweets

• Popular with teens and young adults and men

Twitter

Know the lingo

Tweet – a message that may contain links, photos, videos & up to

140 characters of text.

Retweets – a tweet that you share with your followers

@mentions – tag someone in a tweet using the @ symbol and

the username (@username).

Reply – a response to a tweet (automatically creates an

@mention).

Favorite – Tap the star icon under a tweet to favorite. This

indicates that you like the tweet.

Twitter

• Find and follow Alabama’s

Coastal Connection

• Tag @ACCByway in your

tweets

• Look for ACC tweets to

retweet and favorite

• Use relevant #hashtags

TwitterGet social with the Byway!

Tag or @mention Alabama’s Coastal Connection


@When you @mention an account it sends a notification that someone has mentioned them in a tweet. This opens the tweet up for interaction or engagement.

It also brings the attention of your Twitter audience to the ACC account, increasing the potential audience!


Reply to, favorite or retweet tweets from @ACCByway & other stakeholders


Reply to, favorite or retweet tweets from ACC & Stakeholder accounts• Replies are searchable on each profile

• Favorites are the Twitter equivalent of a Facebook Like and are also searchable

• Retweets give maximum exposure. You’re sharing that tweet with your entire twitter audience!


Use approved hashtags in your posts…

• These are searchable and trackable!• It exposes the page’s content to a wider

audience



•Mobile app available for IOS and Android devices, as well as Windows Phones 8 and above• Account access via the web to view home feed and profiles• Download app to create an account and use Instagram to its fullest• Facebook-owned service

InstagramGet social with the Byway!

Getting Familiar with Instagram

Home TabView photos/videos from people you followInteract with the photos you see on your home feed by liking and commenting on them


Search tab

Find new photos to like

Search for and discover other users to follow

Explore and search hashtags and places



Hint: Swipe right or left across the top to search for and discover different themes, people, places, hashtags & more!

Activity tab

See which photos/videos your connections are liking and what people they’re following

Displays your notifications


Camera tab

Take photos and 15 second videos within the app

Upload photos from your phone’s photo library

Add effects and filters


Camera tabAdd a caption! Include hashtags, tag another account or person(s) and add a place or location to your photo. Share with all of your followers or directly with to a specific account


Profile tab

View your posted photos and videos

Use the Map Marker to add locations to your posts

Edit your settings and profile information


Find and follow @acc_bywayGo to your Search tab and start typing in the name of the Instagram account


Find, like and comment on photos

Double tap a photo to Like it or tap the heart below the photo

Comment by clicking on the comment bubble


When you follow a new account or like and comment on a photo, it will show that activity in your followers’ activity tabs.

This can potentially increase the audience of that account and prompt them to follow the account and like or comment on the same photos!


Take area photos or any photo relevant to the ACC Byway, post and tag the account!

Examples of photos:

Local scenery along the Byway

Wildlife found within the Byway

Attractions found along the Byway

Establishments located along the Byway


When you tag an account on Instagram, it opens that post up to engagement and links directly back to the tagged account. Engagement such as likes and comments appear in the account followers’ activity tabs.

This also helps increase the tagged account’s audience on Instagram!


Don’t forget to use approved hashtags and other relevant hashtags when you post your photos.

Tapping a hashtag on Instagram will show you a stream of all photos and videos people have uploaded with that hashtag.


• Pinterest is a place to for people to discover ideas for all of their projects and interests

• Pins are hand-picked by people like you• Users pin your content and you pin their’s• Pins are visual bookmarks of images or videos• Pins are added directly from websites, by apps using the

Pin It button, or uploaded from the computer• Pins can be repinned• When added from websites, each Pin links back to its origin

PinterestGet social with the Byway!

Find and follow Alabama’s Coastal Connection on Pinterest!Pinterest.com/accbyway


Create a board dedicated to photos and video showcasing the ACC Byway!

Upload your own pins, re-pin from ACC Byway & stakeholders’ boards, or upload photos using links from your own website and alabamascoastalconnection.com




Like ACC pins and re-pin ACC pins to your business Pinterest boards.


Add a ‘Place’ to your pins to show on a map within Pinterest (powered by Foursquare).


When someone clicks the pin, they can explore a map of the location


Create boards with pins exploring your community and the ACC Byway. Include ‘Alabama’s Coastal Connection’ in your board titles! Tag @accbyway in your Pin descriptions!

Examples of boards:

Beautiful scenic views in your community

Wildlife found within your community on the Byway

Attractions in your community

Establishments located along the Byway

Social Media Standards and Etiquette

• Be accurate: When posting about events, dates & details, make sure you are giving the most accurate information possible.

• Respect copyright and trademark laws: If you are posting a photo that you did not take, make sure you have permission to do so.

• Maintain the privacy of others: Don’t post photos or personal information of employees or other people without permission.


• Do not reveal confidential information! • Be respectful and tolerant: Whether speaking on behalf

of Alabama’s Coastal Connection or not, avoid posting material that could be seen as inappropriate, demeaning, or offensive.

• Always use proper grammar and punctuation.

Social Media Standards and Etiquette


Content Creation

GMS will write:• Social posts • BlogsGMS will supply:• A selection of video and photography for the

ACC social channels, as well as website.

ACC Content Overview

Content Creation

GMS will use a combination of curated content from stakeholder resources and new content, and encourage stakeholders to do the same for sharing on social channels.

ACC Content Overview

Content CreationACC Content Overview

GMS will provide stakeholders with monthly pre-packaged social media posts to use on your own social channels.

Content Creation

GMS will create keyword optimized blogs for the ACC website using information gathered at the group brainstorming session held earlier this year.

Blogs: What We Do

Blogs will be posted to the ACC website and distributed to the ACC social channels.

Content Creation

Create blogs applicable to your byway attractions that can be shared and repurposed by other byway stakeholders.

Blogs: What We Hope You Will Do

Send applicable blogs to GMS at [email protected] for potential use on the ACC blog and social channels.

mailto:[email protected]

Content Creation

GMS will write a mixture of brief, fun and informative social posts, incorporating both photography and videos into posts. We will include links to Byway stakeholders and the ACC website, as well as other applicable materials.

Social Posts: What We Do

Content Creation

We will also share Byway stakeholders’ applicable posts and blogs.

Social Posts: What We Do

Content Creation

• Write social posts applicable to your Byway attractions

• Link to the ACC website in your posts

• Use photography and video to increase engagement

• Share other stakeholder’s social posts and blogs• Share ACC social posts and blogs

Social Posts: What We Hope You Will Do

PhotographyACC-Created

A Byway Flickr library has been set up to store both ACC-created

photography (and video) as well as stakeholder contributions.

GMS will load, organize and tag images within a shared Flickr library to make

them easy for you find and download.

• Albums

• Search

• Download

PhotographyTips for Stakeholder-Generated Photos

• Go for fun, interesting, beautiful but leave room for a little guessing.

• Fans do not expect perfection, but there is an expectation for higher

resolution imagery. DSLRs are great for high resolution, planned shoots,

but aren’t nearly as handy as your mobile device.

• Compose your shots.

– Unless you’re shooting landscapes, be sure to frame up your subject

as closely as possible.

– Pay attention to what is behind your subject

• Think “engagement.”

Load your images to the ACC Byway Flickr library on your desktop.

Desktop uploads:

• Log in to Flickr (Important! Be sure to log out of any existing Flickr/Yahoo accounts).

• Select Images

• Edit (rotate, zoom, etc.)

• Tell the story behind your photo:

– Title

– Description

• Organize for easy reference and to help others find your images:

– Tag(s)

– Album(s) - Each stakeholder will have their own album to load to.

• Upload!

PhotographyStakeholder-Generated Desktop

Uploads

PhotographyStakeholder-Generated Mobile Uploads

Load your images to the ACC Byway Flickr

library via your mobile device.

Mobile uploads:

• Download the Flickr app (iTunes or

Android)

• Upload image straight from camera roll to

Flickr

– Share (via Flickr)

– Option to choose Filter

– Add to Album

– Hit Share!

VideoWhy?

The numbers:• 74% of all internet traffic in 2017 will be video (Brainshark)• Six Billion hours of video watched per month on YouTube. (YouTube)• 50% of Americans who use Facebook on a daily basis also watch at least 1 video

on the platform every day.• 92% of mobile video viewers share videos with others. (Invodo)• Online video users are expected to double to 1.5 billion in 2016 (Cisco)

Bottom Line - Video is the most engaging and compelling form of content for social

media users.

http://www2.invodo.com/l/12102/2012-03-02/dbq

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html

Video Resources

Video content will come from three different resources:

• ACC-generated video (GMS will produce)

– Available via:

• YouTube Embed

• Flickr download

• Stakeholder-generated video

– Shared via:

• Stakeholder YouTube links (or embed codes)

• Upload to Byway Flickr library

• User-generated (photo/video contests)

– In Flickr for stakeholder use

VideoTips for Stakeholder-Generated Video

• Video content needs to be engaging

and shareable.

• What is engaging and shareable?

– Inspirational, educational, or

entertaining

– Authenic content

– Instant/In the moment

– Not overly branded– What works for Facebook may

not (and probably will not) work for YouTube

http://on.fb.me/1DopIFF

Shared 948 times

http://on.fb.me/1DopIFF

VideoTips for Stakeholder Generated Video

It’s not just about the

quantity of likes and shares,

it’s about the likes and

shares within your target.

http://on.fb.me/1eRvDXN

http://on.fb.me/1eRvDXN

VideoTips for Stakeholder Generated Video

• As with photography there is an

expectation for higher

resolution video, but expensive

video equipment is not

required.

• Pull out your mobile device.

• Hold your device horizontally to film landscape.

• Avoid using your zoom.

• Pay close attention to what you are filming in the background.

• Avoid shakiness.

Questions?


facebook.com/alabamascoastalconnection

twitter.com/ACCByway

instagram.com/acc_byway

pinterest.com/accbyway

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http://gmsthebest.biz/accsocial

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