Transfer of TrustMarketing strategy of ALIS

ALIS Co-founder, Takashi Mizusawa

(CMO)

I am interested in social networks.

Experienced business development with education and HR.

#CareerThere is no correlation

between the number of

choices and the degree of

satisfaction of course selection

#HRTransmission of trust

information in referral

recruitment activities

#EducationParent's annual income that

most affects children's

educational background

#Customer developmentBusiness Development of SNS for

Teenagers

#MarketingGrowth of the services I

launched

#Social capitalDemonstration experiment of

network theory

Why ALIS? What ALIS?

Marketing strategy of ALIS

～Transfer Of Trust & Community～

I'll give you LikeWoo-hoo!!

∧,,∧☆二 ⊂(・ω・｀)

-ヽ と)｀ｕ-ｕ'

Continue to post advertisements

×

Do not need ads or sales

〇

A marketer is necessary for startup

I will try to create a system of organic growth

Hunting-only companies are disliked

The purpose of marketing changes to community approval

Four important F*

Friends Families

Fans（Slack） Followers（Twitter）

* Marketing 4.0

https://www.amazon.co.jp/dp/4023316156

Marketing strategy of ALIS

ToT ( Transfer of Trust ) Marketing

Community Trust

Practice in ICO

A community that exceeds risks and uncertainties

-= ∧＿∧ -=と(´･ω･`) ｼｭﾀｯ

-=/ と_ノ-=_/／⌒ｿ

∧＿∧ =-

(´･ω･`)`つ=- ｻﾞｻﾞｯ`つ ¥ =-

¥,⌒＼¥,,,_=-

KPI is Number of Slack participants.

The highest reason is the correlation of the funding.

Fund raised amount ($)

Number of Slack participants

Correlation: 0.803

Identified important people in the Crypto Community.

Listed keymen

• PageRank• Betweeness centrality• Twitter and blog contents

PageRank

Betweeness centrality

Offered Wow

• Twitter&Slack• Beyond expectation• Sincere correspondence

The ALIS community grows in a short time!

Preparation periodAnnouncement to Japan

Blog introduction

Media articles

ICO started

Countdown site

Through Twiter and blog posts

Trust information from community moved to ALIS !

The suspicion of Scam gets sunny little by little

Example of active support

※Digression

CEO's character setting for

24 hours to meet

Engineer who seems to be

fighting strongly

Road map

∧＿∧(´･ω･)

( つ┳⊃ε(_)へ⌒ヽﾌ

( (〃･з･)

≡≡ ◎―◎⊃⊃

Attention!

Road map

ARIGATO / Thank you!

ALIS Co-founder, Takashi Mizusawa

Twitter : https://twitter.com/takashi_mizu

Facebook : https://www.facebook.com/takashi.mizusawa