ABCs: The Building Blocks for Programmatic CampaignsMarch 29, 2016

• Audiences

• Budget

• Creative

Agenda

Use your Insights to influence target audiences.

Build your custom audience.

How to Pick a Budget?• How much are you investing

in digital content?• 70% of small B2B

websites do not contain a call-to-action

• Effective call to action: 20-95% conversion

• Campaign geographic reach

• Narrow vs. broad targeting?

Upload assets (creative, custom geo)

• Data targeting• Contextual Targeting• IP Targeting• Geo-location

Targeting• Retargeting

BONUSSelecting Targeting Types

BONUSUse dashboard to assess quickly

BONUSAsk questions

BONUSClone for easy setup

BONUSReports, Reports, Reports

QUESTIONS?

the SIMPLE digital marketing platformLearn more at choozle.com