A STUDY ON THE WORKING OF KEO FOOD PRODUCTS PVT. LTD.,

Mathankumar.DReg No.RA1452001020086

IntroductionFood is one of the basic necessities for

sustaining life. In the early days food was prepared or processed using organic methods.

As times changed, the methodology of food processing / preparation and preserving has undergone drastic changes.

The various types of food processing industries are:-

Primary processing - Involves sorting, cleaning the fruits, vegetables

Secondary processing - Involves in reshaping the food for consumption

Tertiary processing - Involves in adding value to food product for improving the shelf life.

Objective of Study

To understand structure of an organization and its functions To gain knowledge with the different departments in the

Organization and their functions. To understand how the business process are carried out in

an Organization. Understand how information is used in Organization for

decision making at various levels. To conduct a SWOT analysis of the organization.

The major objective of the Organization Study is for better understanding each department in the selected company and correlate each of them with management streams.

Need of the study

The study helps to understand the food processing industry in general ; with specific understanding of selected company in terms of procurement ,marketing techniques, manpower management, finances and operations, distribution methods under the identified sector.

Scope of the study

The study focuses on understanding the macro view of the organizational structure and working of the various departments in it. It also aims at understanding the information flow within the sub – units and how they cumulatively add up to the organizational goal.

Industry Profile

Pickles were produced over 4,000 years ago using cucumbers native to India.

This was used as a way to preserve food for out-of-season use and for long journeys, especially by sea.

Pickle is specialties of India and assumes important position in the Indian Cuisine.

Pickles enhances the tastes of the meal and increases the satisfaction after every meal.

Pickles are prepared from fruits and vegetables and they supplement the food with vitamins and minerals. They are an integral part of any Indian diet.

They are generally spicy but some are sweet also, they are table enriches.

Pickles in India range from spicy to sweet and soft to crispy. They're the perfect partner for a well made meal and a 'perker-upper' for a not so perfect one!

Company Profile

Keo Food products was started in 2004, in the presence of district collector Mr. RAJENDRAN I.A.S, located at Thirumangalam ,Madurai.

Keo Food Products , initiated by the founder Mr. R.Selvaraj over the past four decades in pickle manufacturing in brand name of “Kanmark pickle”.

It is adding a new feather to the already reigning business.

The name “ Keo “ exemplifies “being superior, extraordinary, exquisite, determined to reach goals, uncommon, special.

Company manufactures pickles and pastes.

Types of pickle manufactured

Lemon pickleMango pickleAssorted pickleCitron pickleGarlic pickleOnion pickle

Tomato pickleChilly pickleGarlic tomato

pickle Onion chilly

pickleDry Bitter pasteGinger garlic

paste

DEPARTMENTS

Finance DepartmentProduction DepartmentFood Quality Testing DepartmentSales & Marketing Department

Finance Department

Book keeping proceduresKeeping records of the purchases and sales made by a business as well as capital spending.

Preparing Final AccountsProfit and loss account and Balance Sheets

Providing management informationManagers require ongoing financial information to enable them to make better decisions.

Management of wagesThe wages section of the finance department will be responsible for calculating the wages and salaries of employees and organizing the collection of income tax and national insurance for the Inland Revenue.

Raising Finance  The finance department will also be responsible for the technical details of how a business raises finance. e.g. through loans, and the repayment of interest on that finance. In addition it will supervise the payment of dividends to shareholders.

PRODUCTION DEPARTMENT

Making pickles can take up to 42 days depending on the manufacturer's recipe.

Production involves four primary steps including harvesting, preservation, , and final processing.

The process is highly automated once the fruits and vegetables are delivered to the processing plant.

PRODUCTS

Pickles available in market like 1Rs, 2Rs,5Rs and 10Rs sachets.

Bottels are available in 100gm,200gm,300gm,500gm,1kg and 6kg

Pickling Process

FOOD TESTING DEPARTMENT

Testing the quality of raw materials, finished product and test the life time of the product.

The main purpose is to assess the quality, sustainability and content

Types of Testing carried out:Salt testingMoisture testingFatProteinQuality

SALES & MARKETING DEPARTMENTMarketing is an activity through which the

products and service should reach the people or customers in an effective manner.

Marketing department has overall responsibility for growing revenue, increasing market share and contribution to company growth.

Brand Name

Company manufactures pickles and pastes inbrand name of “KANMARK”

SALES CHANNEL

The supply of goods in weekly basis by the manufactures to agent.

The sales agent uses his two wheeler to distribute locally to whole sellers/ retailers.

FINDINGS OF THE STUDY

The first objective of the study understanding the organizational structure.

There are seven directors managing the different department of the organization.

There are more than 50 employees working in internal operation work and 30 executives in sales and marketing.

As per the second objective of the study worked with different departments and understood their daily working process and time frame.

I found how important and time oriented the working of various department. It starts from the buying of raw materials, processing the raw materials, testing and packing the materials to finished goods.

Directors have a weekly meeting monthly meeting and quarterly review meeting.

In the weekly meeting directors interact with account manager, production in charge and testing expert. Monthly meeting will be conducted where directors interact with sales managers-quarterly review is for directors and various in charges will participate.

SWOT analysis :- Strength : procurement ,quality of the product Weakness : Limited brand awareness in North Tamil

Nadu Opportunity : Expand to further major markets. Threat : Aggressive marketing by competitors.

CONCLUSION

There should be more brand awareness about the company.

The company should focus on new product development.

Company should invest in digital marketing.Company should conduct periodic surveys or

research to get market feed back .Company should consider increasing manpower

with a long term goal of expansion

It should tie up with big brand restaurants ,highway hotels and colleges

Company is still focusing on traditional methods and maintaining quality in every packet.

Directors treat each other and employees as a single family. Hence, attrition ratio is low.

80% of the sales agents have still business with the company for more than 30years