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www.logicservedigital.com
A Snapshot on Indian Digital
Advertising Industry 2015
Source: A Report on Indian Digital Advertising Industry 2015 by IAMAI
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5200 Cr!Yes, Digital Advertising spend in India was INR 5200 crore between Jan-Dec, 2015
growing at a CAGR of 35% between 2011 and 2015.
CAGR of 35% (2011-15)
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FMCG OTHERS
5%
12%
26%
25%
40% 728cr
780cr
1040cr
572cr
312 cr
540cr
676cr
552cr
(Digital spend in INR, in respective Industry)
BFSI E-COM TELECOM TRAVEL EDUCATION AUTO
(Sh
are
of
sp
en
d in %
)
E-Commerce lead the digital space on online spends in terms of volume of spends, followed by BFSI and Telecom. However in terms of
contribution, BFSI has the highest share of spend which is around 40%.
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Search
80%• 1488 Cr
spends
88%• 156 Cr
spends
Social Media
90%• 940 Cr
spends
Mobile
116%• 832 Cr
spends
Video
173%• 900 Cr
spends
Video Ads showed highest YOY Growth of 173% in
Digital Spends!
Display
40%• 884 Cr
spends
Ad spends on Search stood at INR 1488 Cr followed by
Social Media at INR 940 crores.
1
2
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Because,
Brands love to
‘Be Found’
29%
17%16%
18%
3%
17%
Spend % (INR 5200 Cr)
Search
Display
Mobile- in-app ads etc
Social Media
Video
Below has been the Media Mix across Industries in 2015; Search being the favourite
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From consumer’s perspective, a large number of those who view online advertisements feel that these advertisements helped them in finding the right product they search for. Viewers also mention online ads as informative.
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The growth in spend on digital advertising is expected to
continue, at a CAGR of
35% and the total spend is expected to touch INR 7044 crore by end of 2016.
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What is your take away?
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1Industry is shifting from offline to
online, are you?
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2Video is the most effective medium
for Reach and Engagement.
Because ‘Storytelling’ is ‘THE’ formula. So invest in it!
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3Search is an inevitable channel.
If you’re not there, you’re nowhere!
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4If your Digital Media Mix doesn’t
reflect that of the industry,
it’s not too late. We’ll help you fix it.
www.logicservedigital.com
“Nothing is more expensive than a missed opportunity” - H Jackson Brown Junior
9/16/2016
Want to leverage Trends to Grow Your Business?Give us a call, send us an email or drop by to have a chat. We are always here to
help out in whatever way we can.
Location: X-4/1 and X-4/2, Shil Phata - Mahape Rd, Mahape, Navi Mumbai, Maharashtra 400701Email: [email protected]
Phone:022-4114 6159
Design Credits: SlidesCarnival
