A Marketer’s Guide to

Prove your value on your customer’s most prized possession.

Mobile is growing… faster than its audience.

There are 7.45 billion unique mobile connections and

only 7.2 billion people on the planet.

75% of U.S. citizens over the age of 13 have a smartphone.

2014 saw a 28% increase in mobile commerce.

A Consumer’s New BFF

83% of those people between ages 18 and 29 say their smart phone plays an integral role in their lives.

44% of cellphone owners sleep with their phones next to their beds so they won’t miss a call, message, or update.

of consumers spend more than 2 hours/day

on their mobile devices.

72% 51% 75% have between

11–30 mobile apps on their device.

do product research on their mobile devices.

A Critical Channel for Engagement As consumers spend more time on their devices, mobile is a vital place for marketers to be.

Conversation At The Core

49% social

43%email

53%

Which apps are consumers using the most?

Consumers are seeking a two-way, personalized conversations on their mobile devices. Marketers must listen and respond in a relevant way, or run the risk of being deleted.

messaging

Consumers Hold The KeysConsumers are drowning in noise and will delete "interruptions" in seconds making

it more critical than ever for marketers to deliver compelling and engaging content.

people get 20+ messages/month

1 in 5 receive more than

20 promotional

emails/week.

50%

Over Notified, Under Valued

But 68% turn them off when they receive too many.

70% prefer when push notifications offer a specific call-to-action—a deal, discount, or bit of helpful information.

50% allow push notifications from their favorite apps.

Marketers must create an engaging, timely, and cross-channel strategy. To

succeed in mobile they need to respect their customers' time and offer them

value. Marketers must build trust and loyalty across all channels with their

customers in order to create long-term, personal relationships.

Learn more about mobile marketing and how to get started: marketo.com/dg2m