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DAY 1: A 2 Z OF DIGITAL MARKETING (August 16, 2014)
CHOICES FOR MARKETERS
SearchSocialMobileDisplayOthers
DIAGNOSTIC STUDY
A diagnostic test to determine what youknow and what you don’t know
Test Analysis
GLOSSARY OF ACRONYMS ANDTERMINOLOGIES:
SEOSEMPPCCTRROICPMCPCCPASMOSMM
Bounce RateVisitors and Unique visitors
Setting Objectives of your digitalcampaign
Various common objectives Picking your own objective for
your campaign
Advanced Searching Methods
Google alerts Competition Search
OVERVIEW METRIC TOOLS
Google Web Master ToolsGoogle AnalyticsFB InsightsAlexa RankingWebsite Grader
Comparison between Digital Marketing andtraditional forms.
Deciding budget and time/resources required.
Engaging AudienceAttractAcquireEngage
Day 2: Social Media marketing (August 17, 2014)
Difference between social media and other media
Marketing on social networking websites
FACEBOOK MARKETING
Facebok profiles: Engaging with audience
Facebook Pages
Creating Facebook Page.
Choosing the right category of page
Increasing Likes
Simple methods
Advanced hacks with and without money
Engaging fans
Case studies of good and bad pages
FACEBOOK ADVERTISING
Creating Facebook ads
Best practices of Facebook ads
Targeting custom audiences
CPC or CPM- How to pay for Facebook ads
How to increase your ROI from Facebook
ads
Creating and promoting events using
facebook.
ADVANCED METHODS
Facebook marketing mix with other
marketing platforms
Case studies on Facebook marketing.
Community building using facebook groups.
Difference between group and page.
Integrating facebook on your website.
Converting a profile to a page.
Networking with Facebook: Connecting
friends to friends.
Using Thunderclap
LINKEDIN MARKETING
Company pages vs individual profiles
Using company linkedin pages to find the right
person of interest.
Importance of InMail
Marketing on LinkedIn groups
Linkedin advertising & it best practices
Increasing ROI from LinkedIn ads
Case studies on LinkedIn marketing
Blogging on Linkedin
1. TWITTER MARKETING
Twitter vs facebook
From 0 to 100 followers
Engaging with tweeples
Common twitter tools
Trending on twitter
GOOGLE+ MARKETING
Understanding the importance of G+
Hangouts
Communities
OTHER SOCIAL NETWORKS
Meetup
MAKING YOUR WEBSITE SOCIAL
Putting facebook comments
Like box
Like button
Auto publishing website content on social sites
(synching and scheduling)
Day 3: Search Engine Optimization (August 23, 2014)
Introduction to SEO
How Google Algorithm Works
Google Guidelines for SEO
Design vs Usability
Choosing the right domain name
Discussion on keywords
Tools to find keywords (paid & free)
Finding competition keywords.
Google trends & insights
How to find relevant keywords
Planning SEO of a website
Page Optimization
Website Updates
Monitoring SEO process
Apt URL for keyword optimization
Preparing SEO reports
Google Page Speed Insights
On page optimization● Keywords optimization
● Internal linking
● Meta tags creation
● Basic HTML knowledge
● Image tag optimization
● Creating sitemap
● Uploading sitemap on website
● Google webmasters tool
Off page optimization
What is Page rank
What are back links
Techniques of link building
Directory Submission
Articles marketing and PR
Blog marketing
Press releases
Social bookmarking
Forums marketing
Classifieds submission
Google maps submission
What not to do in link building
Types of online advertising
Search Networks
Ad Networks
Introduction to Ad Words - Google Ad words Getting Started with Ad Words – How to set up
account etc. Targeting - Search, Contextual or placement Brief Introduction to Microsoft Adcenter/Bing Key PPC Concepts - Campaigns, adgroups, ads,
keywords, quality score, CTR
Search Campaigns
The Ad Words Toolbox – Key-word Tool, SiteExclusion Tool, Ad Diagnostic Tool Etc.
Keyword Grouping using Broad, Exact, Phrase,Negative Match Techniques
Writing Compelling Ad Copies—Do's and Dont's Creation of Effective Campaigns and Ad groups Keyword Research and Research Tools Bidding process - Manual vs Auto, Advanced
bidding, Real time bidding Search Campaign Process
Ad extensions
Landing Pages
Budgets
Scheduling
Optimization of Ads
Increasing CTR and decreasing CPC
Affliate Marketing
● Introduction to affiliate marketing● Different ways to do affiliate marketing● Live examples of how people are making
money as an affiliate● Getting you started as an affiliate by getting
you approved as an affiliate from India's topaffiliate agencies
● Some of the top affiliate networks in the world
Ecommerce Marketing● Starting your online shop● Integrating ecommerce with social media● Determining your niche client base.● Formulating right ecommerce marketing
strategy● Competing with 300 pound gorillas.● Using affiliate marketing to promote your
ecommerce business● A case study on ecommerce marketing
Day 4: Search Engine Marketing(August 24, 2014)
Day 5: eCommerce and affiliateMarketing (August 30, 2014)
Getting the right domainGetting the appropriate Web HostIntroduction to wordpress
Why wordpress is the best tool for nonprofessionals.
Installing wordpress in any webhost Building any type of website using wordpress
and an appropriate theme. Securing your wordpress website Must have wordpress plugins for your website.
Backing up your websiteIntegrating a chat system to engage visitors.Remarketing
- setting up remarketing campaign- creating remarketing lists- advanced list creation
Managing content on your website Creating pages and posts. Sharing your website content
Lead Generation● What is lead generation● Different ways to generate leads● What are landing pages● How to create a landing page● Best practices while creating a landing page● A/B testing & why is it important● How to convert leads into sales● How to nurture leads● What is a lead funnel● Adopting correct marketing strategy for lead
funnel● Examples of lead nurturing and strategies to
convert leads into sales● How to convert dead leads- some examples
Day 6: Website Development(August 31, 2014)
Creating the right copy for your website.Importance of copyKeyword density for SEO
Landing Page creation and parameters.
Bounce Rate of a websiteFactors that increase bounce rateHow to reduce bounce rate.
Balance between copy and images.How to create images.Role of action buttonsInfographic creationCreating simple graphics for social media.
Blogging Blogging as a tool for search engine
marketing Developing a habit: How to write content
regularly Types of contents to create Sharing blog content Miscellaneous ways to popularize your blog Commenting Writing blogs for others Using Adsense to make money for your
blog
Day 7: Website Content and Blogging(September 6, 2014)
Legitimate/ opt-in email marketing
Online & Offline Data Capture
Optimizing for Inbox Deliverability + Email DesignImportance of having company Email + Email Copy,Structure, Delivery & SystemsDetermining the goal of the email marketing campaignThe right Email meta data
To and From field Right Email Signatures
Using Free Newsletter ServicesHow to Test your emailWriting Appropriate Responses to convert even moreleadsHow to write a
Marketing Proposalo B2Co B2B
Newsletterso To Design or not to designo Determining frequencyo Using newsletter as a platform to
make more money via advertising.o Determining appropriate length of the
newsletter
Using Linkedin’s InMail
How to schedule emails
Creating emails automatically from website content.
Measuring your email RoI
Determining click through rate
Split Testing
Day 8: Email Marketing(September 7, 2014)
Day 9: Video Marketing(September 13, 2014)
Advantage of videos over articlesCreating simple videos: Using your Phone A digital camera and a tripodTypes of videos to create: Information videos Creating ppts through articles Screencasts Fun videos Interviews Hangout discussions Direct monologues
Determining the right length.Converting an article into a videoPosting your video on video sharing websitesPromoting your video and channel
Sharing its link. Using more popular channels Embedding video
Tools to create/edit videosUsing tools to send video emails.
Why Analytics is important for business
Tools for Analytics
Google Analytics setting up a Google analytics account adding analytics code to website Learn about your audience, behaviour and
conversions Goals and conversions in Google Analytics
Realtime dataUnderstanding Metrics
unique visitors page views bounce rate
Measuring and analysing performance
Google Tag Manager functionality and benefits
Google Analytics for Mobile Apps
Increasing traffic to your website
Day 10: Google Analytics and Metrics(September 14, 2014)
Key Mobile Marketing ConceptsTrends in MobileMaking your Web mobile friendly
Is your website Responsive? Responsive v/s Separate mobile portal
Mobile Apps Building an App Development cost Going Native vs HTML5 Helpers Coco2dx, Cordova, etc Getting listed on app stores
App Store optimization Keywords are different Fetching Customer reviews Tying back with Google+
Promoting your Mobile App Ad Mob
Pricing of the App Paid v/s Free
Monetizing the app Upfront charge Subscription model Pay per use model Microtransactions model Quick note on how this is impacted by your
development strategyMobile Devices
SMS Content + Strategy
Proximity Marketing + Bluetooth
QR Codes
Marketing using Whatsapp
Examples and case studies
Day 11: Mobile Marketing(September 20, 2014)
What is display advertising? Comparison withother types of advertising.
Creative Formats
Banner ads
Getting your messaging right
Rich media ads
Pop ups and pop under ads
Creation of Banners using Display Builders
Remarketing Tools
Language targetting in India.
Case Study
Day 12: Display Advertising(September 21, 2014)
Day 13: Marketing Automation(September 27, 2014)
Automating the sales funnel
Landing Page Product purchase
Automating Email Marketing with autoresponders
Automating content sharing
Semi Automating social media
Ad optimization in real time using A/B testingfor ads.
CRM Why use a CRM Keeping a track.
Using templating process
Cron Jobs in websites
Planning Your Campaign
Situation Analysis
Information Gathering
Target Audience
Setting Objectives
Appropriate Tools
Action Plan
Setting the Budget
Measurement
Iteration & Enhancement
Examples of integrated marketing plans
Selecting the right campaign
Outsource or DIY
How to study consumer behavior
Languages and local dialects
Day 14: Strategy (September 28, 2014) Day 15: Growth Hacking(October 4, 2014)
Build a growth mindset
Starting the process of hacking
Steady vs Rapid growth
Organic search growth hacks
Email growth hacking
Relevant Google groups and how to getuser emails from groups
Retention over acquisition
Case studies
Day 16: The Future of Digital Marketing (October 5, 2014)
Program Fee is Rs 31999 for the entire course and Rs 16999 for any 8modules. Contact us for any group/corporate discounts.
Why do you need Competitor benchmarking
Social Media Monitoring tools Hootsuite Radian6 Topsy
SEO Benchmarking tools Bing.com's backlink checker Traffic Travis Quicksprout Moz.com
SEM Benchmarking tools SEMRush Adwords Keywords Tool
Email benchmarking Signup!
Missed Call system
Using visiting cards
1. Who will benefit from this series of workshops?
A marketing professional or a company looking to sell some product or service willbenefit greatly by attending this workshop.
2. When is the workshop starting?
The workshop is starting from August 16, 2014 and will take place over a period of 8weekends for a total of 96 hours.
3. Is there a discount?
You will get a 10% discount if you register early before July 30, 2014. There is also acorporate discount. Contact us for details.
4. Can I register offline?
Yes you can. Please contact us if you want to register offline.
5. Can I attend parts of the workshop?
You can attend the entire series or select any 8 modules. However, if you’re onlyattending 8 modules, you will need to let us know in advance which 8 modules you wishto attend.
6. Can I pay in parts?
You can pay in 2 installments: 1 at the beginning of the workshop and 1 in the middle ofthe workshop.
7. Will you be doing this series again?
Nothing of the sort has been planned as of now. We strongly encourage you to attendthe workshop NOW.
8. Where can I get the detailed syllabus?
You can download the complete syllabus here.
9. What are the class timings?
Frequently Asked Questions
Classes will commence from 10 PM and end at 5PM.
10. Will you be giving any printed material which I can take home?
Yes. Printed material is included in the course and will be given to all participants.
11. Is lunch included in the fee?
No. Lunch is not included. Please make sure you bring your lunch to the class.
12. Are all speakers confirmed to come?
Speakers can be changed and are subject to availability and their schedules. While wehave listed out a number of speakers, only one speaker will come each day. In otherwords, the list you see is tentative.
13. What are the credentials of Nurture Talent Academy?
Nurture Talent Academy is India’s first training institute for entrepreneurs. We haveconducted over 500 workshops in the past 4 years in nearly every major city in Indiaand across all colleges. The CEO of Nurture Talent Academy is an IIT/IIM alumnus andthe CTO is an alumnus of NSIT Delhi.
14. Are you also hiring? Will I get a job after I complete the course?
While we ourselves are not looking to hire, we have tied up with various companies whohave agreed to interview selected attendees from the workshop. Nurture TalentAcademy will play no role in the hiring process of such companies. We will urge you tokeep your resume ready though.
15. Is there any certification?
All participants will receive a certificate of completion from Nurture Talent Academy. Agold certificate will be given to those participants who attend the complete workshopand a participation certificate will be given to those who attend 8 modules.
To know more about us or to get more details, please visit
Website: dma.nurturetalent.com Email: [email protected] Phone: 9833410822
Contact Us
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