8 Secrets to Getting Great Marketing Results in 2015

8 Secrets to Getting Great Marketing Results in 2015

Presented by: Steve Klein and Brendan McConnell

June 25, 2015


Here’s our Agenda

1. Introduce MB, Steve, Brendan and our Team

2. Discuss the 8 Secrets for Getting Great Results from your Marketing in 2015, especially:

• How to attract more customers, better customers, and build a more predictable revenue model for your business

• How to win at the marketing game and outsmart/beat your competitor

• How to make your marketing the best (and most) accountable investment you’ll value this year

Welcome! Thank you for coming out this morning!


1. “We don’t know who to trust and rely upon for advice”

2. “We’ve tried social media (Facebook, Twitter, etc.) and it doesn’t work”

3. “Google Adwords doesn’t work like they use to… so we’ve cut back”

4. I’ve spent thousands on my website and can’t seem to get on page one”

5. “Everyday I’m getting calls from people telling me they’ve got the answer”

What do we hear from business owners?


6. “Marketing is just a lot of bull”

7. “Marketing companies are all the same. They promise the world, take your dough, and then just disappear”

8. “I can do it myself…why pay someone else”

9. “What worked yesterday doesn’t work anymore”

10. “How do you make sure you get the biggest bang for your buck?”

What do we hear from business owners? (Continued)


11. “My customers don’t care about my website; it’s not that important”

12. “Mobile, what’s that?”

13. “Google is easy… all you have to do is sign up, do a little reading… it’s all good”

14. “All costumers care about is price, the rest doesn’t count for anything”

15. “Getting my company is easy… everyone knows who we are and what our brand is about”

What do we hear from business owners? (Continued)


1. Define what success looks like first. Make a commitment to a few concrete goals with specific dates – goals that make sense.

2. Don’t start without a 100% fully completed, rock solid integrated marketing and advertising plan.

Note: This plan MUST combine the best of traditional and online.

3. Make sure your set specific performance targets for each element/ investment in your plan. Be numbers focused. Make the metrics your business.

8 Secrets from Getting Great Results from Your Marketing in 2015


4. Write it down, write it down, write it down.

5. Remember, if you don’t measure it, if you don’t talk about it, it’s just not important.

6. Find the absolute best people for your team. Be curious. Do your homework. Set high standards. Partner with someone with a track record you can depend on.




7. Do what you love to do and what you’re really good at. This likely does not include marketing or advertising.

8. Look at ways to continually improve your brand and your marketing. Make it consistent over time – no compromises.


Keys to Selecting the Right Marketing Partner

1. Values that Fit You and Your Company (It’s a Relationship)2. A Track Record that Proves They Can Perform for You.3. Professional Qualifications – RGD, SEMPO Courses, Google

Certs, IAB Courses, UBC, etc. 4. Active Participation in Acquiring and/or Creating Knowledge

at Conferences and Online Forums (NOTE: They should be active in the social media).

5. Overall Experience in Marketing and Advertising. Especially in Your Type of Business.

6. Automated System of Measuring Campaign Results. 7. Up-to-Date LinkedIn Profile.8. Highly Ranked Website.