76insightsMeasuring what matters for content marketers

Sherrilynne Starkie

The Wanamaker problem

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”

Tools for content marketers

What matters?

• Does my content resonate? – Which content travels further?

• Who are the true influencers?– Which individuals should be engaged?

• Which discussions are important?– Where are relevant conversations taking place?

How to drive the agenda?

• How do I get audiences to care?– Which issues to focus on?

• How can I drive conversation?– Which channels to focus on?

• How can shape opinion?– Who to get onside for which issues?

76insights is a simple tool

• It has powerful benefits! – Watchlists

• Unlimited in number and any feeds • Keep them private or make the public

– Visualizations• Identify outliers and influencers• Identify the forces of conversations

– Reports• Downloadable and shareable• Easy to understand

Enough tell…let’s show!