SIGNS YOUR CHURCHHAS AN OUTDATED MARKETING STRATEGY

7

1. YOU’RE USING SOCIAL MEDIA LIKE A

ROBOT.Social Media is about

conversation and engagement. Unless you use it that way…

it will NEVER work

2. THE ENTIRE CHURCH

MARKETING BUDGET IS

SPENT ON “SNAIL MAIL”

If your church has a $5,000 marketing budget and nearly

every penny goes to a community mailer twice a

year, you are missing out on so many great opportunities. 

3. THE “MARKETING GUY” ONLY WORKS 9-5

With the incredible growth in social media over the last few years, I think we can all agree that your marketing cannot just be during office hours.

4. YOU’RE IGNORING BASIC ANALYTICSAnalytics are everywhere. For nearly every platform you use. We are no longer in the era of pastors telling us what their gut feeling says about marketing techniques.

5. THE YELLOW PAGE SALES GUY IS ON

YOUR SPEED DIAL

It’s 2015. The only time I even see a phone book is when that annoying guy comes to throw

one on my doorstep. If you think anyone uses the yellow pages for anything other than a doorstop you are simply kidding yourself.

6. YOU ARE A RE-

BRANDING ADDICT.

 Constantly re-branding in our digital world, can often carry

more risk than reward. If people are struggling to understand the

value of your church or ministry it is most likely a strategy problem

and not a color scheme one.

7. YOUR MARKETING

BUDGET IS SET IN STONE AND LOCKED IN A VAULT UNDER THE SANCTUARY

If you have a budget for marketing but it is not fluid you are going to struggle. With new

platforms and technologies popping up all the time your marketing budget must be flexible and easy to change.

FOR MORE ABOUT SOCIAL AND CHURCH MEDIA

Check Out www.joshblankenship.me