7 Reasons Why You need a Video Business Card (VideoBuzz 2015)

7 REASONS WHY YOU NEEDA VIDEO BUSINESS CARD

VIDEO MARKETING FOR YOUR BUSINESS

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In this day and age, marketing, communication and networking have all completely evolved. The days of going door to door, making cold calls, or even sending a letter has been replaced by online platforms and tools. Staying up to date on the latest trends takes continues effort and research and with so many outlets, where do you even begin?

Traditional channels, such as using paper business cards, don’t work in the digital world. Instead, you need something that helps you connect with your audience. People will buy from people they know, and one of the best ways to introduce yourself to new clients, build that familiarity, and make sure they have a good feel for who you are and what you do, is through the use of a Video Business Card.

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WHAT IS A VIDEO BUSINESS CARD?A Video Business Card is a 0-2 minute video that tells a prospective customer about you and your product. In a world where roles are blurred by the use of the Internet, finding a voice that feels professional can be hard. With a Video Business Card, that professionalism is delivered, along with links to your product and any promotional social media you choose. It is a quick and easy way to stand out and to get your brand recognized.

Most Video Business Cards are filmed in a controlled environment and then edited to give you the professional feel that you need to come across successfully online. They are typically embedded with links to your product, social media outlets, and anything else relevant to your marketing goals. While you can film one yourself, there are also companies dedicated to giving you a professional, ready-to-go template to get you started. Companies like VideoBuzz can walk you through how to get started and what options are available.

So is there a real advantage to having a Video Business Card? Yes. In fact, here are 7!

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1. VIDEO IS A PERVASIVE METHOD OF MARKETINGResearch says video is a highly effective method of marketing. In fact, it is one of the must-have content elements of web design for 2015. Of the 80% of Internet users who watched a video ad, 46% took some action after viewing it. Additionally, 75% of executives have been found to watch work-related videos on business websites at least once a week. Video makes you stand out from the rest, and by including video in your marketing, you are greatly improving your chances of engagement.

2. IMPROVES SEOSecond, think about how prevalent video-based social media has become in our society. Over 500 years of YouTube video is watched each day on Facebook. That’s an incredible number, and it speaks to how engrained video marketing has become. Search engines provide results based off of algorithms to calculate what is most relevant to users. Video is now it! Forrester research found that the presence of video on a web page makes it 53 times more likely to appear on the first page of Google. With a Video business card, you can take advantage of this opportunity.

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3. SELLS 24/7Next, with a Video Business Card, you are always marketing to clients-24 hours a day. Not only that, but you are using a method that can be shared easily through email, at trade shows, on web sites, and so on. It’s impressive and engaging to use video in presentations, and it doesn’t hurt to have that extra bit of professionalism, even if you’re there to market your product in-person.

4. INCREASES TRUST AND LIKEABILITY THROUGH NON VERBAL COMMUNICATION

One of the biggest advantages of using a Video Business Card is that the client can see you. This helps you out by allowing the client to read your nonverbal communication, which can have a massive influence on how people assign trust and professionalism. Nonverbal communication is any communication beyond the spoken words of the message. For starters, this can include body language, eye contact, how you stand, your dress code, mannerisms, gestures, and so on. All of this comes through in a Video Business Card, and can help your audience form a quick connection. It only takes 30 seconds to a minute for a person to form a first impression, and in many cases, that is exactly what the Video Business Card does for you. Remember, if they like you, then there’s a greater chance that they’ll like your product.

Another aspect of nonverbal communication is the quality of your voice. Again, verbal communication is merely the words you use. Nonverbal communication also encompasses pitch, tone, inflection, volume, and rate. This can go a long way towards making an audience connect with you and trust in your message. Think about how many times you’ve felt a connection, or assigned trust, to a personality on TV or the radio? How many people assigned their trust to Paul Harvey, Casey Kasem, and countless others they never actually met? This was because of how they used their nonverbal communication in their voices, and it sold the world on their credibility. When people can hear you, it goes a long way towards tying into your brand, and with a Video Business Card, they can.

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5. EASY TO USEOne argument against the Video Business Card is that it requires a certain degree of technological savviness to operate one. But in fact, if your audience can click a link, they can work a Video Business Card. Also, Video Business Cards typically give people step-by-step instructions on how to get to their products, follow them on social media, and how to opt-in to newsletters and other bits of information designed to further promote your brand. So while they do require some minimal degree of knowledge, it’s really no more than what you would need to get to a website in the first place. Video Business Cards are by their very nature easy for customers to use.

6. EASILY SHAREDThe ease of share ability is a huge bonus to video business cards. Videos are shared 12 times more than text, and with the ease that Video Business Cards can be inserted into email signatures, they make for a great means of getting your message spread through replies, newsletters, and so on. Also, consider how many videos people watch on their mobile devices. Getting your Video Business Cards in front of a person’s phone is as easy as creating a Twitter link, or sending a quick message. Videos can increase a person’s knowledge of a product or service by over 70%, so it makes sense that you would want to get them into your mobile media as soon as possible.

7. TRADITIONAL BUSINESS CARDS ARE OUTDATEDLastly, consider how people absorb a message. When we read something, we take in roughly 20-25% of what we’re being exposed to. When we hear a message, that number goes up to around 35%. Now, when we see and hear it, especially via a video, people tend to absorb over 50% of the message. Compare that to the quick, bland offering of a traditional business card, and you have a product that will leave a far greater impact with your audience than you could have ever hoped for. Also, many Video Business Cards encourage interaction, which can help boost the retention rate of a message to an incredible 70%. People absorb best when they’re doing, and that is encouraged by the use of a Video Business Card.

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WHAT CONTENT SHOULD BE IN A VIDEO BUSINESS CARD?

So, what kind of content should you include in a Video Business Card?

• Firstoff,theaudienceislookingtolearnaboutwhoyouare.Whatmakesyouspecial?Whatisitaboutyouthatendears the audience to your brand? Start with a brief introduction and use that to help establish your credibility. While in the digital world, age isn’t nearly the qualifier it has been in traditional marketing, it can still play a role. Many people who use Video Business Cards are younger, and if you are selling to an older or established audience, you may need to start by displaying why you should be viewed as an authority on your product or in your field. Let the audience who you are and what you do, and what your level of experience is.

• Second,youshouldbeclearaboutthepurposeofyourVideoBusinessCard.Youneedtobestronginyourmessageso that you stand out, so do so! Let us know right up front what it is you’re selling and what your about. Give a brief overview of your work and how the audience will benefit from it. When marketing, you have roughly 30 seconds to sell us on an idea or message before the audience tunes out, so make that time count.

• Third, theaudienceshouldknowwheretofindyourwork.Thechannelyouofferyourworkthroughshouldbeclearly stated, and a link to that channel should be easy for the viewer to find and use.

• Fourth,whatisthegoingrateforyourwork?Areyourunningasale?Ifso,howlongisitgoingfor?Again,lettheaudience know the price of your work to help them in their decision.

• Fifth,keepyourpitchsimple.Itcanbeeasyfortheviewertogetlostinyourmessage,sofocusononeproduct,or one service, at a time. Don’t go nuts, or you’ll end up oversaturating your audience. Also, in regards to the links to your product, don’t overload the reader with choices. Give them one primary link to follow so that you can more effectively track the usefulness of your advert and know how well your Video Business Cards are working.

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WHERE DO YOU PROMOTE YOUR BUSINESS CARD

So, now that you have your card, where do you promote it? Social Media is pretty good about helping to spread Video Business Cards, and many larger sites will offer you marketing tools to help you on your way. Facebook will let you create a product site to help launch your Video Business Cards and it can actively track how many people your message has reached, as well as how many engagements your link has generated. In situations like this, you get to choose what keywords will help you put your Video Business Cards in front of the right audiences, and also help you determine how much you want to pay.

Facebook isn’t alone. There are lots of media outlets that will help you actively promote your material. LinkedIn, Twitter, and Instagram all have the ability to professionally spread Video Business Card content to a wide audience, and all of them have their own custom tracking tools to help you know how effective their marketing services are. Also, because of the wide array of social media marketing tools out there, they are all pretty competitive in terms of price, so the choice on which way to go is yours.

On top of all this, there are also search engine promotions that can be run. While all the networks offer great programs, none are as comprehensive and as engaging as Google AdWords. Not only will they lay out for you how their services work and give you an active campaign tracker, but their live chat will exhaustively go through all their options, and even help you by looking at your online content with you and then steer you towards the marketing strategy that will generate the best amount of traffic possible.

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HOW DO YOU MAKE A VIDEO BUSINESS CARD?

So, now that we’ve discussed what Video Business Cards are and what to include in them, how do you actually make one? While companies like VideoBuzz can help greatly, here are some tips on how to make a professional and pleasing Video Business Card.

• First,knowwhatyou’regoingtosayaheadoftime.Practiceit,refineit,andtryitoutonsomecoworkers.Makesure the message is clear and that you sound confident. Remember, the client is buying you just as much as they’re buying product or service, so give them something they can feel comfortable investing in.

• Second,dressthepart.Ifyourfeelisbusinesscasual,thenthat’sexactlywhattheaudienceshouldsee.Thisisvideo, so everything displayed should be there for a reason. If you don’t dress the part, then that sends a message that you don’t care about detail, which can be interpreted in bad ways by potential readers.

• Third,makesureyourvideoandaudioequipmentisuptopar.Youwantadigitalcamerathatrecordsatnolessthan 24 fps (frames per second) for a smooth picture. Also, do you have a microphone? How clear is your audio? While seemingly minor, the audio quality of your card can have a huge impact on how the audience perceives you.

• Fourth,makesureyourfilminginasuitableenvironment.Manyfilmingprogramswillhaveinstructionsforhowto achieve a green screen effect. Read these carefully and make sure your own clothing doesn’t interfere with what your software is trying to accomplish. Using a green screen effect means that you can add in your own backgrounds, or easily incorporate things like floating text or images that you can interact with in your Video Business Cards.

• Fifth,keepyourcardsimple.Makesurethattheuserdoesn’thavetoclickthroughamassiveamountofpagestoget to your product. Do you link directly to your web page, or are you linking to a site? Make sure you stress exactly what the customer is going to get by clicking your link, and why they would want to do it.

• Finally,remembertogivetheaudiencesomethingthey’llremember.VideoBusinessCardsallowformorethanself-exposure, they allow you to convey emotion through what you’re doing. If the customer sees that you’re passionate about your product, then that will go a long way towards making them feel passionate about trying it for themself.

We live in a digital world, so it makes sense that we would reach out to people using those digital channels to sell a product or service. Video Business Cards are a fast, effective, and profitable way to boost your sales, increase your exposure, and help to establish your credibility. They are versatile in their uses, and can open doors you never knew existed. With so many new businesses hitting the market every day, you need to be able to stand out in the crowd. The best place to start is with a strong first impression, and the easiest way to do that is with your very own Video Business Card. Contact the experts at VideoBuzz today and reap the benefits of the video business card.

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ABOUT USToday, anyone can create a video. Just point and shoot with a Smartphone. But if you’re wanting to create an amazing, tailored, bespoke video, then you’ve come to the right place.

VideoBuzz work in partnership with you to create magic. We have a unique way of drawing out the essence of what you are trying to say and turning it into a visually stunning, highly influential message that your customers will understand and love you for!

Unlike our competitors, we come from a strong background in sales, marketing and business communications. We are messaging maestros with a keen eye for creative design that find the heart of what our clients are trying to say and turning that into a compelling story that resonates deeply.

It can be daunting even just thinking about how your video will come together, to get across the message you need to. That’s our job. All we need from you is to know where you want to get to and the message you are trying to convey to solve your problem.

Go on, give us a go, we’re confident you will be pleasantly surprised.

7 Key Ingredients of an Engaging Video – ©VideoBuzz & Jules Blundell 12

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7 Reasons Why You need a Video Business Card (VideoBuzz 2015)