Reasons Why Your Business Needs an Explainer Video

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool to increase your conversion rates, clarify your product, and boost your sales. Increase Conversion Rates According to a recent industry survey, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video. Clarify the Objective of Your Product Text can be awkward since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Generate Increased Interest More and more businesses are choosing to use social channels to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. Over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year! Better Rank in Google Search Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately. Increase Web Traffic Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today. A popular example are: Old Spice (over 42 million views) According to Ad Week Old Spice’s sales has increased by 107 percent using viral video.

Help Your Potential Customer Retain Information The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? It means an increase in word-of-mouth advertising, which continues to be the main way that businesses attract customers and if the customer likes your product, they’ll share your video. Grab Audience Attention You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things: Confuses the potential customer and Slows down the load time of the web page. Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer. Easily Shareable An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website. Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would need an explainer video to list them all.

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CONNECT.

VIDEORIZE YOUR BUSINESS. Now you know that video is one of the most effective ways to communicate in today's fast paced, digital environment. Video is not just entertaining, but a great vehicle for getting lots of information across clearly and effectively in just minutes. If clear communication (for important information) is the goal, then a good video is the perfect medium.! Let us show you how fun the process is and how video will get you noticed in all the right ways… WWW.VIDEORIZE.COM