Upload
pulavarthy-dheeraj
View
34
Download
1
Embed Size (px)
Citation preview
The power of Email Marketing
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1
What you will learn?
What Is Email Marketing?
Tools Required for E-mail Marketing to works
Advantages of Email Marketing
Keys to Email Creative Success
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2
What Is E-Mail Marketing
Email Marketing is, as the name suggests, the use of email in
marketing communications.
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3
Tools Required for E-mail Marketing to works
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4
Most Wanted tool for Email Marketing
Autoresponder
MailChimp
Aweber
iContact
Constant Contact
Customer Acquisition Channels
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 5
Advantage of Email Marketing
Personalisation and Segmentation
Increased Measurability
Volume of Users(2.9 billion users)
Reduced Expenses
Targeted
Interactivity
It has a Global Reach
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 6
Keys to Email Creative Success
Attention-grabbing subject line
Relevant, useful content
Beautiful imagery
Consistent branding
Strong call to action
Social icons and/or feeds
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 7
Cases
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8
Cases
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 9