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The power of Email Marketing 14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1

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The power of Email Marketing

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1

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What you will learn?

What Is Email Marketing?

Tools Required for E-mail Marketing to works

Advantages of Email Marketing

Keys to Email Creative Success

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What Is E-Mail Marketing

Email Marketing is, as the name suggests, the use of email in

marketing communications.

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Tools Required for E-mail Marketing to works

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Most Wanted tool for Email Marketing

Autoresponder

MailChimp

Aweber

iContact

Constant Contact

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Customer Acquisition Channels

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Advantage of Email Marketing

Personalisation and Segmentation

Increased Measurability

Volume of Users(2.9 billion users)

Reduced Expenses

Targeted

Interactivity

It has a Global Reach

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Keys to Email Creative Success

Attention-grabbing subject line

Relevant, useful content

Beautiful imagery

Consistent branding

Strong call to action

Social icons and/or feeds

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Cases

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Cases

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