7 Email Marketing Templates from 7 Experts · 7 EMAIL MARKETING TEMPLATES FROM 7 EXPERTS TABLE OF CONTENTS Which is why before letting you on to my 7 favorite email marketing templates,

Partha Bhattacharya

7 EMAIL MARKETING TEMPLATES FROM 7 EXPERTS TABLE OF CONTENTS

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No part of this book may be reproduced in any manner without

permission from the author.


How This Book Helps You

About the Author

The Best Email Marketing Campaigns

Template 1 – Stoking Intrigue (1)

Template 2 – Stoking Intrigue (2)

Template 3 – Give Biz Tips, Then Sell

Template 4 – Fueling Inadequacy

Template 5 – Short & Sweet Yet Effective

Template 6 – Getting Social Shares

Template 7 – The ‘Oh, I Forgot!’ Campaign

My Promo Email That Sells

Finally, The BIG Deal


When it comes to email marketing we kind of develop cold feet.

This is truer for those of us hesitant doing serious email

marketing.

At the back of our mind the fear lurks – Is the recipient going to

read the email?

Isn’t she/he too occupied to be bothered?

That’s the first hurdle.

Then of course the question arises, is she/he going to take action

on my email?

Why do we think that way?

Well, for one, we live in the hyper-emailing era. There is too much

of emailing around!

I’ve seen office guys sitting in adjacent rooms communicating

through emails umpteen times every day.

Bizarre! But that’s the norm!


As we become immune to most of the emails we receive every

day and prefer to dump them, we apprehend that perhaps our

emails are going to meet the same fate.

Given so, how will your emails make a mark in the receiver’s inbox

amid the avalanche of other emails?

How can you communicate so uniquely that your emails attain the

urgency of immediate ‘look’ as soon they land in the recipients’

inbox?

The common answer to both is – you need to know the magic.

And the magic lies in writing emails that quickly draw attention

from among the crowd of tens of them at any given time.

Makes sense? But wait, there is a catch.

Not all emails are ‘made’ equal!

Which is to say, there is no common formula to all the attention-

grabbing emails!

The cold campaigns, the reminders, the newsletters are all

different from one another. And they are distinctly different from

the mint-fresh campaigns to loyal subscribers.


Then of course, the emails differ upon seasons, special occasions,

festivals, memorials, and suchlike.

In short, email marketing has many facets.

The diverse conditions you deal with have bearing on the types of

emails you write. And there is no easy common denominator.

With that in perspective, I’m going to compile 7 winning email

marketing templates from 7 experts that have consistently worked

well for them.

Have a close look at the tone, tenor, and style.

Get inspired for charting the right type of emails for your different

business needs.

We start by peeking at some of the best email marketing

campaigns in a study by Campaign Monitor. And then follow with

actual examples.

All the best.


Partha Bhattacharya is a 360°

eLearning business specialist for coach,

trainer, educator, an institute or a

company.

As of this writing Partha has 26,000+

students from 162 countries who study

his online courses.

Partha Bhattacharya is an online consultant, coach and speaker to

help you start an eLearning business from scratch.

Expertise Among other skills Partha is adept at sleek WordPress web design

with powerful plugins, visual composer, landing pages, SEO setup,

email opt-ins, seamless LMS and eCommerce integration, more…

Interests Partha relishes good food and loves to travel, especially on

speaking trips (no wonder why). He likes watching football, tennis

and badminton in that order.

Website: https://hubskills.com

Email: [email protected]

Twitter: https://twitter.com/parthabha

https://hubskills.com/

mailto:[email protected]

https://twitter.com/parthabha


You are looking at 2 of the best email marketing campaigns in the

recent past.

It helps, it certainly does, when you’ve some idea why some email

campaigns work like hot cakes. Studying them is educative, and

stretches your imagination to do something different.


Which is why before letting you on to my 7 favorite email

marketing templates, I want to make a small detour to

something…which I think you ought to see.

And my stop-by is the enticing Top 100 Email Marketing

Campaigns, brought out by Campaign Monitor.

Here are a few of them in no order of importance.

https://www.campaignmonitor.com/best-email-marketing-campaigns/

https://www.campaignmonitor.com/best-email-marketing-campaigns/


Watching them, I think it’s a great learning.

You’ll notice, all the campaigns are generous in the use of

graphics in the emails.

They contrast against a common refrain that text emails should

be preferred over visuals.

In this case though, the campaigns are from companies of good

standing with reputation.

And it’d seem that the visual campaigns are targeted at loyal

customers who’d like to be, well, wooed…into buying.


Be that as it may, you’ve to appreciate that the campaigns are

well designed to attract the kind of attention they deserve.

The advantage for you is that, with some skills in graphic

designing you can replicate these campaigns, knowing well that

they are already proven to be real winners.

This is much easier since you should not be wasting time to

reinvent ‘your own’ design which may or may not work.

With that as backdrop let us now proceed to my 7 favorite email

marketing templates which I use often for my needs after doing

some tweaks here and there.

Read them, understand their importance, and create similar ones

for your business.

http://hubskills.teachable.com/courses/graphic-designing-with-free-tools

http://hubskills.teachable.com/courses/graphic-designing-with-free-tools


A good marketing technique is to stoke intrigue among your

subscribers.

In this example, an email from Josh Turner of LinkedSelling, the

subject – note the words 2 non-negotiables – arouses curiosity

since it stokes a common desire of any business, which is to

achieve success and growth.

The body of the email continues in a similar vein pitting you as

someone who needs help versus Josh who knows what help you

need and how.

As your desire overtakes curiosity, you click on the link that

comes near the end of the email, only to be led to the landing

page (a blog post in this case), thus completing the cycle.

Here is the full excerpt of the email:

Subject: The 2 non-negotiables for success and growth

Hi,

As a business owner, I’m sure you’ve found yourself in this

situation…

Your world buzzes around you. There’s always something to do,

to master, to pay attention to. At times you feel like you have to


be an expert at EVERYTHING to keep all the plates spinning and

your business growing.

I’ve felt that way myself at times, too. But what if that whole “I

have to be a master of everything” thing is self-imposed?

What if you’re just doing what comes naturally to a smart,

ambitious business owner - making things complex? :)

Recently, I’ve done some reflection and I’ve taken a good, hard

look at which things have REALLY moved the needle for us at

LinkedSelling over the years.

Then I looked at all the businesses I know of that are growing

rapidly to see which things they do really well.

Interestingly, the other companies that are growing quickly (and

LinkedSelling) are all good at these same 2 simple but crucial

things.

Think about that… 2 things that seem to move the needle for

everyone who focuses on them.

Might be worth looking into, don’t you think?

[link] You can read all about it here in my new post on

JoshTurner.me. [/link]

Have a great week!

Josh


Like Josh Turner’s example above, let me show you yet another

very good example to make it irresistible for the subscribers to

read your blog post.

Remember, once the subscriber lands in your website you can

always engage and influence her through other means.

Which is why the first job will be to write a good subject line and

an equally good email body since they are crucial to make her

want to read the blogpost.

Glenn Allsopp of ViperChill is my favorite internet marketer, and

his articles are always choc-a-bloc with super, super info’ like the

example here.

Here is the excerpt of the email:

Subject: NEW – How 16 Companies are Dominating the World's

Google Search Results

Hi,

Just a few minutes ago I went live with a blog post I've been

working on for almost two weeks straight.

What started as an 'outing' on an SEO sub-Reddit turned into

some of the most investigative research I've ever performed.


The end result is this: Just 16 companies are dominating the

world's Google search results and today I'm going to reveal how.

I think you'll really enjoy this one:

[link] http://www.viperchill.com/google-control [/link]

Now only will I reveal the brands involved, but I'll share how

they're using their massive authority to bring many other

websites online.

I've never seen research into this topic before so I was truly

surprised to see how diverse Google results aren't.

If you want to know how you can "fight back", I also share a

teaser about what I'm going to be publishing next week.

It has been a while since I wrote a new article but there are many

more reports on the way. I would love for you to join me in the

comments...

- G


I’m a fan of Tim Fargo of Tweet Jukebox (soon to be Social

Jukebox).

He not only offers a great Twitter tool, he also gives good

business tips. This is great!

Consider this. You’re selling an item, and while doing so you also

share some really helpful business tips.

What will the combination look like?

For me it’s clicking every email Tim sends, I’ve so much of faith in

him.

Here is the full excerpt of one such marketing email. It’s a quite a

long one, but trust me, there is a lot to gain from it.

Subject: That's no way to get ahead...


The Hustle Myth

Hardly a day goes by that I don't read another article about how

"hustle" is going to transform your life.

What rubbish.

If hard work and boundless activity were the key to success,

manual laborers would be the kings and queens of the world.

They're often up before us, and still working when we're busy

having a "quality time" with a loved one.

In fact, the value of hustle can often be negative. Perpetuating a

myth that we can somehow make up for dumbass decisions by

working harder on executing them.

Do you think that Nokia’s engineers were slacking when Apple

upended the mobile phone market on them? Was Steve Jobs

working more hours than the CEO of Nokia? To hear the

promoters of hustle talk...that was the key.

Nope. Hustle is a lie. Working hard is rarely what makes you a

winner. It's an ingredient, but it isn't even the main one.

Insight gets up everyday and gives hustle a beating. A severe one.

Like Mike Tyson versus a fourth grader. It's no contest.

Success is granted to those who are working on the most

valuable work from the perspective of their clients. Your clients

don't care how hard you work. They care how much value you

can deliver.


When Apple took the mobile phone mantle in 2007, it was an

insight into how a different delivery of the same technology

would transform the business. They worked hard I'm sure. But it

was what they were working on that made a difference.

Your life will be transformed by what you are working on. Not by

how hard you're working.

When I launched Omega Insurance Services in 1996, I worked

like a maniac to get us to a $20 million sale in seven years. It was

a service business with a lot of people and moving parts.

In addition, I spent a year and a half before that getting

experience I'm the insurance investigation business. So I had

nearly nine years in industry specific experience.

Contrast that with the brief life of socialjukebox.com, my social

media content management system.

While I have experience with building an IT system, it was within

the business I was working in. So, so transferable skills, but not

direct experience.

In less than a year, I have a business worth $4.5 million. At this

clip it'll be a $200 million business in seven years.

That's not a product of my massive hustle. In fact, the product

was launched because I was sick of uploading content to post to

Twitter. I had the app built because I'm kind of lazy. Especially

when the work being done is repetitive and adds no value.

Therein lies the insight. I wanted to save myself time. And, I was

saving myself time doing something that other people want to

save time with too.


I was passionate about solving a problem that lots of people

cared about. A problem that didn't have a lot existing easy

solutions.

That insight has proven much more valuable than the myriad

hours of work I put into my old business. Hustle gets another

beating.

Pathetic old hustle. Never could live up to his reputation.

I'm not advocating sloth. But keep in mind, energy expended

does not often correlate with results.

For example, someone drowning is expending massive energy,

just to stay alive. Not exactly a recipe to copy.

Before you write out another list of goals and slam another Red

Bull, think about what you are really trying to get done.

Oliver Wendell Holmes said "A moment's insight is sometimes

worth a life's experience."

That itself is an insight.

Changes rumored to be coming at Twitter

If you aren't already aware, Bloomberg reported that Twitter has

made the decision to stop counting photos and links toward the

total 140 characters. This is up to 46 additional characters to

work with.

While it's not quite a revolution, there is an opportunity to gain a

little clarity with the extra running room afforded by the change.


However, Twitter has yet to officially comment, so we'll have to

wait and see.

Social Jukebox ahead.

As stated in an earlier mail, I need to treat each instance as if it

was the first time I am mentioning this.

Tweet Jukebox is becoming Social Jukebox next month. What the

means is that we'll be changing our name in conjunction with

adding Facebook and LinkedIn to our posting platforms. While

there will be some minor differences to posting associated with

the nature of Facebook and LinkedIn, the program will work in

much the same way. Twitter will remain.

We are NOT discontinuing our free service. You'll be able to

maintain a free account on Social Jukebox. Though the

functionality will remain somewhat limited.

In a similar sense, if you currently have a subscription and are

happy with the level of your account, you do not need to change

anything. We will continue to offer you the existing pricing for

your current subscription level.

Here's why you should care about upgrading now:

1) If you are currently free, you'll be opening up much more

potential for your account. If you're serious about social media,

this is a small investment in making a substantial impact on your

accounts. Removing your five tweet per day limit will allow you

to much more aggressively expand your accounts engagement.

2) You LOCK IN pricing FOREVER. Whatever subscription level

you want is going to increase with the launch of Social Jukebox.


The Advanced Level goes from $12.99 to $24.99, the Pro Plan

goes from $24.99 to $49.99 and the business plan goes from

$49.99 to $99.99.

3) Having a greater array of jukeboxes to choose from makes a

major difference in the ease of use of the Jukebox system. You

can have holiday jukeboxes, promotional jukeboxes, etc. Since all

of them can be put on date range schedules, there are tons of

possibilities. As you might imagine, I use all 100 of my allocated

jukeboxes under the Business Plan.

There's three awesome reasons, and here's one handy link. Sign

up while you still have time: [link] tweetjukebox.com [/link]

After reading this whole email template, if you decide to

subscribe and pay for soon-to-come Social Jukebox, I’d say you’re

taking a very good step.

There is no affiliate link here, so my interest here is only to help

you for nothing in return! ☺


If I say you’re never going to win, I’m fueling a sense of

inadequacy in you.

This acts as a trigger on you, and you feel challenged about your

abilities. That in turn forces you to focus on why I’m saying that,

making it easy for me to play with your mind.

This ages-old marketing technique always works wonder.

But when you do it in emails you’d better ensure that both the

subject line and the email body complement one another to be

effective.

Here is an example from Noah Kagan’s AppSumo selling a course

on freelancing.

Take a look.

Subject: You're leaving money on the table

Master the business side of freelancing with this kick-ass

package!

Owning a freelance consulting business is one of the easiest ways

to become self-employed.


Your business is launched the second you land your first client, it

doesn't require months building an MVP, and you set your own

schedule.

What experienced freelance consultants know is that doing the

actual client work is easy - that's the fun part.

Where most businesses fail, is the actual running of the business

(finding clients, pricing yourself properly, growing your

business, etc.)

So we decided to get you something that will save you from

years of trial and error and prevent you from failing back into a

dreaded 9-5.

What's that you ask?

[link] Freelancelift [/link].

Freelancelift will take you step-by-step through the business side

of freelancing to help you close more deals, price yourself

accordingly, and manage your clients/business/time with ease.

Okay, I’ve purchased this course, and it’s really a kickass one!


Have you heard the term analysis paralysis? Or paradox of

choice?

They belong to the scientifically proven concept that too many

choices actually kill sales.

The example I’m going to show you now sharply contrasts against

the earlier email templates.

You’ve to judge what’s good for you depending on your needs,

but in my experience response has been decidedly faster when I

wrote short emails.

For example, when I wrote to Tim Fargo of Tweet Jukebox just

this:

Affiliate link for Tweet Jukebox or the upcoming Social Jukebox?

He gave the following reply within an hour:

Hi Partha,

We will be launching our affiliate program later this summer.

We'd love to have you on our team. Please check back in August.

All the best,


Tim Fargo

President

Social Jukebox

I then sent Tim an even shorter thank you note:

Hi Tim,

Can't wait! Look forward.

Best. Partha

The point is, short to-the-point emails usually elicit swift response

if one is to be given.

Here is a short email which Canva sent to the subscribers

sometime back:

Subject: Facebook cover need a 2 minute revamp?

Hey guys,

Does your Facebook cover need a refresh but you don’t have the

time or confidence to bother? Browse this article and quickly

customize one of the Canva templates included.

Thanks,

Tom & Andre — Customer Success Team.


Now, Canva is a tool that makes it super-easy to create a wide

range of graphics, not just Facebook cover.

If you read the email it becomes clear that Canva concentrated on

only Facebook cover since it knew that

1. a huge number of people use Facebook, and so

2. by laser-focusing on Facebook cover, it can eliminate all

confusions in the minds of users, making it easy for them to

use the tool for changing their Facebook cover.

Short emails work well – no doubt there.

You will need to master the skill of crafting short emails that keep

focus on the main purpose without being unnecessarily prickly.


We all know you must have social share buttons on your blogpost

pages to get the visitors share your posts.

But the question that begs an answer is, how many visitors

actually read your post? And how many of them would want to

share it?

Obviously, just having the share buttons will not get you the

leverage you want. So there has to be some other ways.

Neil Patel of QuickSprout offers a simple solution:

• First, when you write a blog post, for every 1000 words in it,

you should link out roughly 25 times.

• Second, after you publish the blog post, send personal

emails to all those who you linked to, requesting to share

your post.

Neil says, this strategy works very well for him to attract large

number of social shares in a short time.

Here is the email template he uses:

Subject: Just linked to you

Hey John,


I just wanted to let you know I’m a huge fan of your work. So

much that I even linked to you in my latest blogpost, [insert

URL].

Feel free to share it if you like the post.

Your number one fan,

Neil

The other strategy Neil actively pursues is emailing his subscribers

whenever he publishes a new article.

The format he follows is as under:

Subject: 4 Effective Ways to Build Backlinks for a Brand New Site

Hey,

I just wanted to share with you the [link] latest Quick Sprout blog

post [/link]. Let me know what you think.

[link] 4 Effective Ways to Build Backlinks for a Brand New Site

[/link]

Starting to build links for a new site is a lot like climbing a

mountain.

You're starting from ground zero with a lot of enthusiasm, but

when you realize you have to climb for days to get anywhere,

that enthusiasm often turns to the feeling of being overwhelmed.

[link] [click to continue] [/link]


Thanks

Neil

PS: If you want to see how I can help you grow your traffic and

revenue, [link] go here [/link].

You’ll see that the strategies here do not just depend on external

visitors for social shares.

On your part, you can do things like tweeting your posts several

times over a week, and sharing them on LinkedIn and Facebook.

Social media is a huge source of traffic.

Experts say, if you stick to doing your bit every day, you can

expect to see good results over 6-12 months.


You have seen them.

And you have been lured in by them.

These are the Oops! emails (for want of any other term).

The email subject goes something like this –

My fault, we forgot your August gift!

This is a good enough bait to have the recipient open your email –

a clever ploy, you have to agree.

And it mostly works!

I am going to show you a similar email from Birchbox – the beauty

products website.

Explaining it the HubSpot writer says,

…they didn't actually forget to put that discount code in her

box -- but it was certainly a clever way to get her attention.

Here is Birchbox’s marketing email (see the image on next page):

Subject: We Forgot Something in Your February Box!

http://blog.hubspot.com/marketing/email-marketing-examples-list


The oops emails are meant to play with the subscribers’ mind.

They have to be subtle, enticing yet clear in objective.

The fun part is you can repeat the offer as many times you want

in the following days.

The frequency increases as the final day closes in, and this can

sometimes be 3-4 times on the last couple of days.


Let me now show you a promo email for one of my Udemy

courses that makes good sales every time I use it with minor

tweaks.

If you’re a Udemy instructor you get to send 2 promo emails per

course per month to the students.

If you have a large number of courses you’ll want to send promo

emails in such a way that your efforts actually bear fruit, and

you’re able to make more sales with the promos.

Sadly, this rarely happens in practice.

In your eagerness to make sales for as many courses as possible,

you suddenly become vulnerable in terms of how many cross-

promos you can realistically offer.

If you offer too many courses per email, you are perilously close

to making NO SALES at all.

This is the reality, whether one likes or not!

The other point is about when to send the emails.

In my experience, sending promos right at the beginning of a

month works well. This could be because people replenish their

income then, and don’t mind spending a bit.


Surprisingly, the other time when the promos work is at the

month-end. My emails at this time will have a subject like 60% Off

for Last 4 Days.

Weekend offers, flash sale, etc. also work well, especially when

they’re time-limited.

And so you’ve to try out different things at different times to find

the best option to send your promos.

Here is the example of my promo email.

Note the image I use (next page). It’s really top-class!

Subject: Master Video Making Skills Like a Pro! FREE Templates!

Hello there,

++ Escape The Trauma of Creating Mediocre Videos No One

Watches!! FREE Templates! Start Now! ++

Kinetic Typography | Parallax Video | Whiteboard Video |

Explainer Video - Now 50% OFF!!

https://www.udemy.com/create-engaging-e-learning-video-

like-a-pro/?couponCode=50PC

https://www.udemy.com/create-engaging-e-learning-video-like-a-pro/?couponCode=50PC



Create engaging video, and beat your competitors hands down!

Ask yourself, do you want to make videos that even professionals

envy?

BUY my course, and become an AWESOME VIDEO MAKER.

Trust me when I say that!

Here is the link again:

https://www.udemy.com/create-engaging-e-learning-video-

like-a-pro/?couponCode=50PC

All the best.

Partha




You’ll notice there’s a bit of hard-selling in the email. This is

necessary because my email has to stand out from many similar

emails that a student receives on Udemy.

Btw, you can get my video making course at 50% off when you

click the link above.

It’s a truly valuable course. Be assured you’ll be a gainer.

This is my way of saying you thanks for being my subscriber.



To be a master of all that you do is tantalizingly infectious. If

you’re on this journey you may start feeling, there’s nothing you

can’t do yourself.

The reality, however, is grim.

You can’t do everything yourself. You simply cannot sustain that

way, especially when you’re running a business.

So, here is the deal.

I will help you with the most beginner friendly service to

launch your own e-learning business from scratch. And I

will charge you 15% LESS on my usual rates.

Remember, that can turn out as a huge savings on your project

cost while getting the best service with no compromise. Just

mention "Your 15% Promise" in your email to get this discount.

To your outstanding success!!! ☺

Website: https://hubskills.com/

Contact: [email protected]

Twitter: https://twitter.com/parthabha

https://hubskills.com/

mailto:[email protected]

https://twitter.com/parthabha

Documents

7 Email Marketing Templates from 7 Experts · 7 EMAIL MARKETING TEMPLATES FROM 7 EXPERTS TABLE OF CONTENTS Which is why before letting you on to my 7 favorite email marketing templates,