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BUSINESS MODEL IDENTIFICATION
INNOVATION WORKSHOP
Innovation canvas with multiple concepts
Discovery of business models
Product-market fit
Superior value propositions
Identify “white space” growth opportunities
Generate valuable, new ideas for engaging with customers.
Successfully enter emerging markets, re-conceiving business models that recog-nize the unique unmet needs of consumers.
Create new systems, rules, and metrics that enable companies to organize for and imple-ment new businesses successfully.
Identify unfair competitive advantage that acts as a product differentiator.
Business model innovation is rethinking your business around a clear customer need, then realigning your resources, processes and profit formula with this new value proposition. It’s not easy but the results can be dramatic.
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THE FOUR KEY ELEMENTS OF A BUSINESS MODEL
customervalue proposition
profit formulakey
resourceskey
process
INNOVATION CANVAS
ALIGNMENT PEOPLE PROCESS
Stakeholders
Strategy
Resources
Audience Execution
Communication Measurement
Decision Making
CREATION OF MESSAGING
BUSINESS MODEL / MESSAGING VALIDATION
IDENTIFY
LEAD GENERATION
DEVELOP
LIST BUILDING
CREATE
BETA CUSTOMERS ACQUISITION
Product differentiation
Target customer segment
Desired market perception
Provide feedback if the product-market fit is not achieved
Identify the potential aspects of business that resonate well in the market
Re-calibrate the positioning statement and the pitch, if needed
Identify the final user segment
Validate the effectiveness of messaging - be it the mission statement, UVPs or the elevator pitch in different scenarios of the market and business model.
The test marketing campaign provides an understanding of how the model plays out in the actual scenario, the positives and the negatives.
Create a test marketing campaign for:
Based on the test campaign
Innovation-ledgrowth strategy
Unique valueproposition (UVPs)
Market positioning
Elevator pitch
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MARKET OUTREACH STRATEGY
SEARCH MARKETING SOCIAL MEDIA MARKETING
VIDEO MAKETINGON YOUTUBE
EMAIL MARKETING
CONTENT MARKETING
PAID MEDIA - ADS
OWNED MEDIA
EARNED MEDIA – ORGANIC TRACTION
MOBILEMARKETING
EVENT-BASED MARKETING
MARKETING THROUGH PARTNERSHIP
SEO
Google AdWords Campaign
Text search ads
Display search ads
Remarketing
Identify different marketing channels to reach out to target customers, plan activities and set milestones that need to be achieved to build the brand and gain visibility in the market.
Based on the average customer acquisition cost and the target, allocate the budget for marketing activities on different channels, and plan big amount spending.
Budgeting effort and spending on:
BUDGET ALLOCATION
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REPEATABLE MODEL
CHANNEL EFFECTIVENESS
ROI
MARKETING THROUGH PARTNERSHIP
We are a Bay Area-based creative marketing company focused on Growth Marketing. We apply engineering ethos to marketing combined with the craft of business storytelling and work primarily with founders and upcoming companies in the areas of SaaS and product services.
[email protected] [email protected]
Arrive at average customer acquisition cost that helps us to plan the marketing spend.
This is one of our many approaches to Growth Marketing. We will create customized solution to your unique needs. To discuss more, reach out to us.
Develop metrics to measure
Some of our select customers:
About AdNuance
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