7 Best Tips For Cold Emails To Work

Email marketing is one of the most effective channels used to reach the audience of your choice with the contents you want.

1. Background researchCold Emails are ‘cold’. You target people you have very little or even nothing in common with, but business goals.

Do some prior research before writing an email.

Try to find out what kind of content could

contribute to your own product

development.

“Hi Rachel,

I’ve recently read your blog post on “18 of the Best Examples of Mobile Website Design”

and it was super helpful in developing the final layout of our app. Especially, a tip to

include large button turned out to be a hit … “

2. Subject Lines To Avoid

The engagement levels connected with the top 10 worst subject line words

•Screamers: “BEST RESULTS WITH OUR MONSTER”

Wait, what? Why are you screaming at me? What kind of monster? What a mess!

•Wacky Caps: “NoT sUrE WhaT To WeAr?”

My eyes! Why should I seriously treat a company

that prefers a childish writing style?”

•Symbols: “ Save with our Ω machines 梅”

Is it a riddle of some sort? I don’t understand anything

•Punctuation Abuser: “Our weekly newsletter is here!!!”

Easy, easy! A weekly newsletter isn’t something to

be so excited about. Again, why are you screaming?

3. Subject Lines To Follow•Your subject line needs to get through SPAM filters

(so no simple “Hi” and the end of story) • and stand out from the rest emails.

• You can achieve it with a familiar language, the use of verbs that help to envision something. For example:“Hi Meg! Imagine how many dogs are

saved”

Let’s say it’s a subject line of a company which produces an innovative vaccine to prevent dogs from getting cancer.

It is clear who this message is targeted to.

The use of “imagine” is well-played because it triggers a certain vision, it makes a receiver feel in a particular way.

4. Friendly opening sentenceSaying hello seems the easiest part of the task. Is it so? Actually, how should you start the email?

Hi, Hello or maybe Dear? Should I use an official way, or a nickname?

• It’s recommended to start with “Hi” or “Dear”.

• “Hello” seems to general.

•Write a kind of ice-breaker like a short

“small-talk” phrase, starting the conversation.

“Hi Mary,

I hope you’re having a great day …”

“Dear John,

I hope this email finds you well … “

5. State Your Purpose Creatively•Compliment:Highlight your esteem for one’s achievement and its significance:

“I wanted to reach out because I found your blog post on …, which inspired us to work even harder on our project and I

just wanted to say thank you.”

“I’m writing to you because your work has been really inspiring for our team.”

“You’re reading this because thanks to you, we’ve created a valuable project that changed our lives.”

• Congratulations:

Show how awesome work somebody has done, which directly influences what you’re currently doing.

“Congratulations on your recent success when you …”

“What your team has done is very impressive.”

“It’s inspiring to see what a great job you’ve done.”

• Add Value:

Refer to a piece of work he/she has done. Ask additional questions, show that it’s influenced you.

“It’d be great to find out more on … which you described in … I have a question …?”

“I’ve recently found your blog post on ... I’m not sure if I got it right. Do you mean …?”

“I found your blog post on ... in … and I need to admit that your approach is very convincing.”

•Off Topic:The most dangerous one because you refer to non business matters and it can turn out that you cross the line. It all depends on a person you write to.

“Once you said that you’re afraid of flying. Imagine that …”

“I need to agree with you that XYZ is the best solution for Ecommerce”.

6. Present Your Project Interestingly

Stay focused on the main objectives and characteristics and

highlight what kind of solutions go with it.

“We’re … We created … Let’s see how it can help you in … “

“We’ve created … BUT we need your advice in … “

“We’ve created … and we’ve been struggling with the same issue as you did (describe here … ).

Can we ask for your feedback?”

7. Benefit Your Receiver• Show your user that you want to offer him/her a valuable solution that is going to benefit the person. •Don’t be too pushy. You need to make your receiver interested.

“Let's explore how XYZ can specifically help your business. Are you available for a quick call?”

brief but precise introductiona friendly greeting

referring to the receiver’s successit’s going to be short and consistent

a reason for writing the project of the sender

a short description of the solution

a kind request for feedback

CASE STUDY

Are cold emails still cold?Keep your subject line short but at the same time, give a hint what’s the email going to be.

"You're missing out on points."

"DO NOT Commit These Instagram Atrocities"

Be genuine in what you’re writing about.Point out to your receiver’s

successes and show your connections with

his/her previous works.