6 Ways to be a ROCK STAR & Dominate Online in the USA From France

MARKETING TO THE USA!

6 WAYS TO BE A ROCKSTAR

& DOMINATE ONLINE IN

THE USAimage source: http://bit.ly/1mevn5R

Clubs Marketing-Communication & Audencia Abroad

JASON McDONALDStringCan InteractiveWe build digital roadmaps that win!

@stringcanagency@JasonMcDonaldIntl

linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/

stringcaninteractive.comstringcaninteractive.fr

My Passion: Help companies access the US market successfully

My Rock Star Talent: Connecting clients to their ideal audience online

StringCan Mission: Making Complex Simple!

#AudenciaSCI

HeadquartersScottsdale,

ArizonaInternational

Paris, France

Think the Grand Canyon?

MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS,

UNKNOWN VARIABLES AFFECTING SALES,BOTH OFFLINE AND ONLINE TRANSACTIONS,CONSTANTLY EVOLVING SEARCH CHANGES,

PRODUCING CONTENT IN ENGLISH,SIGNIFICANT NOISE FROM COMPETITION,

OVERWHELMED ONLINE AUDIENCE,UNIQUE CONTENT NEEDS BY SEGMENT,

UNKNOWN FRENCH BRAND IN AMERICA,AND IT BECOMES VERY COMPLEX.

WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!

image source: https://flic.kr/p/dxaJg2

WHY AREWE HERE TODAY? image source: http://bit.ly/1ww2hlO

WHO ARE YOUR FUTURE ADORING FANS?

image source: http://bit.ly/1pDavGE

THE AMERICAN MARKET

Data: US Census Data 2012image source: http://bit.ly/1qsFQvc

THE AMERICAN MARKET


318 Millio

n

Americans

THE AMERICAN MARKET


318 Millio

n

Americans

74.8% Have Internet in the home

THE AMERICAN MARKET


318 Millio

n

Americans

238 Million Americans


THE AMERICAN MARKET


318 Millio

n

Americans



of Americans 25+ have

Smartphones 45.3%

THE AMERICAN MARKET


318 Millio

n

Americans




Smartphones 45.3%

What is cyber- Monday?

THE AMERICAN MARKET


318 Millio

n

Americans




Smartphones 45.3%


$2.2Billion in 1 day

THE AMERICAN MARKET


318 Millio

n

Americans




Smartphones 45.3%


$2.2Billion in 1 day

$262 Billion2013

THE AMERICAN MARKET

image source; http://bit.ly/1qGNwwb

THE AMERICAN MARKET


THE AMERICAN MARKET


A VERY DIVERSE MARKET

image source: http://bit.ly/1qsFQvc

US Population 318 million

The number of people who play an instrument

Number of people who play the guitar

IS YOUR MARKET THIS GUY?

image source: http://bit.ly/1qEtkLa

OR THIS GUY?


A VERY DIVERSE MARKET


US Population 314 million

The number of people who play an instrument

Number of people who play the guitar

Number of people who play the electric guitars

Number of professional electric guitars players

MARKETING IN AMERICA

image source: http://bit.ly/1nzoABQ

ITS NOT ABOUT CONQUERING

THE USA QUICKLY AND BECOMING ROCK STAR RICH

image source: http://bit.ly/1jcG2JE

OR ABOUT BEING ABLE TO

SET IT & FORGET IT

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COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPSINTERNET MARKETING LIKE A ROCK STAR

DON’T SCREAM AT YOUR AUDIENCE

OWN YOUR ELVIS FLARE

WATCH OUT THE HOT NEW THING

FISH WHERE THE FISH ARE AT

DON’T WRITE SONGS IN

GOOGLE TANSLATE

IF IT WORKS, KEEP PUSHING OUT ALBUMS

64 5

21 3

image source: http://bit.ly/1qswHTe

DON’T SCREAM AT YOUR AUDIENCE

ARE YOU LISTENING?

1

Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT

PEOPLE!image source: https://flic.kr/p/dZdXNp

image source: http://www.stockvault.net/photo/147804/school-test

LET’S DO A QUICK TEST…HOW WELL DO YOU KNOW YOUR AUDIENCE?

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Q1

Do you know what specific STEPS they take to search for solutions?

YES NO

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Q2

Do you know what they use to SCORE options & what criteria are most important to decide?

YES NO

image source: https://flic.kr/p/ght8m7

Q3

Do you know what your clients expect to CHANGE once they hire you?

YES NO

If you’re like most of our clients, you probably

answered YES to only 1 of 3 questions.

image source: https://flic.kr/p/638wPy

image source: https://flic.kr/p/bhyT8B

TALK WITH CLIENTS &LEARN ABOUT THEIR

NEEDS!

• Struggling to keep up with other companies who undercut them in price

• Wants to create high quality products that cut costs and also make them stand out

• Can’t afford to make a mistake because their products protect lives

• Uses Google to find companies and LinkedIn to engage with Peers

• Looking to learn from companies that have experience in his industry

Danny| 32 | MarriedSr. Design Engineer

$100K incomeWashington D.C.

THEN DEVELOP YOUR PERSONAS

Familiarity With Your Industry

Meet Danny

image source: http://bit.ly/1mnoXS7

image source: http://bit.ly/1rqaWUa

KNOW YOUR ROCK TALENT

ARE YOU POSITIONINGYOURSELF TO

STAND OUT?

2

image source: https://flic.kr/p/82L7jr

PEOPLE LOOK FOR AUTHORITY!

image source: https://flic.kr/p/e3CC8F

COMPLETE A S.W.O.T. WITH YOUR TEAM!

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FOCUS ON YOUR STRENGTH

S TO STAND OUT!

YOU DON’T HAVE TO BE GOOD AT EVERYTHING

What YourCustomer Wants

What YourCompetitionDoes Well

What YourCompanyDoes Well

X

✔

WinLoseBe CarefulIgnore

X✔

Our cards are made with recycled paper and are very creative

OR

When you care enough to send the very best!Winner:

Loser:

image source: http://bit.ly/To0SPQ

WATCH OUT FOR THE HOT NEW THING

ARE YOU MONITORING YOUR COMPETITION?

3

If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.

If you know yourself, but not your enemy,for every battle won, you will suffer a loss.

If you know your enemy and yourself, you will win every battle...

Sun TzuThe Art of War

KNOW YOUR ENEMY!

“

”

image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/

image source: https://flic.kr/p/56q2x2

BOTH DIRECT AND INDIRECT COMPETITORS

1. Offering the same product or service now2. Offering similar products or services now3. Could offer the same or similar products or

services in the future4. Could remove the need for a product or

service

Content

Website

Search

Social

Newsletters

MONITOR

WHAT

THEY ARE

DOING…

COULD TAKE A LOT OF TIME

SO…

HAVE GOOGLE DO THE WORK FOR YOU!

AND USE SOCIAL MONITORING TOOLS AS WELL!

image source: https://flic.kr/p/5wA41m

FISH WHERE THE FISH ARE AT

ARE YOUENGAGING WITH YOUR

AUDIENCEWHERE THEY ARE?

4

THE WEB IS A HUGE SHINY OBJECT. CONSTANTLY EVOLVING!

OFTEN CAN FEEL OVERWHELMING

image source: https://www.facebook.com/business/power-of-advertising

TONS OF RESEARCH AVAILABLE

image source: http://goo.gl/glSwWZ

WITH STATS TO HELP YOU MAKE SMART & FOCUSED

DECISIONS!

DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE

image source: http://bit.ly/1ru0taf

5

HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN.”

DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE


5

HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN. IT SAYS “NO

TRANSLATION”

TRANSLATION CONSULTING


Finger Licking Good

In China – We’ll eat your fingers off

Turn it lose

Spanish - Suffer from diarrhea

Belgium - Every car has a high quality body

Every car has a high quality corpse

IF IT WORKS, TWEAK ITKEEP PUSHING OUT ALBUMS

ARE YOU MEASURING &MONITORING RESULTS & THEN

ADJUSTING?

image source: http://bit.ly/1lLrNRGhttp://bit.ly/1m5rlrK

http://bit.ly/1m5rlrKhttp://bit.ly/To5G7Phttp://bit.ly/1ipRl6s

6FUN FACT

– THEY HAVE HAD 8 ALBUMS

SINCE 2000

DISCOVER HIDDEN WINS

CONTENT IS KING, QUEEN & THE WHOLE CASTLE

image source: http://bit.ly/1miKXxx

ANALYZE TRENDS & FIND OPPORTUNITY

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TESTTEST

TEST MORE

1Persona forPurpose forKeyword Phrase forPage that providesSolution

YES, VISUAL CONTENT IS AWESOME!!!

So sweet, holding hands! & Is it really that fun working?

Avoid super lame stock photographyimage source: http://pixabay.com

STREAMLINE DATA OVERLOAD. FOCUS ON ROI!

DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS• Listen to your customers: Ask your current &

prospective clients questions• Own a position to stand out: Focus on strengths that

solve your clients needs• Monitor your competition: Put tools in place to see

what they are up to &how to get ahead• Fish where the fish are at: Engage with your audience

where they are already at• Ensure you have proper English translation: Use a

strong language consultant not just a translator • Measure & monitor results: Leverage your data to

constantly optimize your approach

Merci Audencia Abroad for hosting StringCan

Q&ATHANK YOU!