6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR

6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR

Seriously.

We’re packing these 6 tips full of actual stats.

Don’t just take our word. Check the sources

6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR

Seriously.

We’re packing this full of real statistics and facts.

Don’t just take our word. Check the sources

Yellow Text

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Stay SimpleAlways keep your landing pages

focused on a single call-to-action

(CTA). Don’t give too many options

to your visitors. Keep them focused.

Stay SimpleAlways keep your landing pages

focused on a single call-to-action

(CTA) The Jam Experiment.

Contrary to popular belief, too many choices can be bad for sales.

http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf

Stay SimpleAlways keep your landing pages

focused on a single call-to-action

(CTA) The Jam Experiment.

Contrary to popular belief, too many choices can be bad for sales.

http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf

266%

Landing pages with multiple offers experience 266% fewer leads!

http://blog.wishpond.com/post/86603979581/11-stats-why-

your-landing-page-doesnt-convert

Focus AttentionKnow where your visitors are looking and

focus their attention on what is most

important.

Know where your visitors are looking and

focus their attention on what is most

important.

Focus Attention

8 seconds.

This is how long you have to make a

compelling headline and retain your visitors.

http://www.interactivemarketinginc.com/landing-pages.html

Look To The FutureLook up with your landing page strategy.

Plan for the future not just for the

immediate first-time visitors.

Look To The FutureLook up with your landing page strategy.

Plan for the future not just for the

immediate first-time visitors.68%

of B2B businesses use landing pages to

garner a new sales lead for future conversion

via MarketingSherpa

A or BDon’t neglect the importance of

improvements. Test alternate versions of

your page to improve your conversions

A or BDon’t neglect the importance of

improvements. Test alternate versions of

your page to improve your conversions44%

of businesses use split testing.

http://seogadget.com/conversion-rate-optimisation/

A or BDon’t neglect the importance of

improvements. Test alternate versions of

your page to improve your conversions44%

of businesses use split testing.

http://seogadget.com/conversion-rate-optimisation/

this % should be higher!

$60 Million

President Obama raised an additional $60

million as a direct result of A/B testing.

http://www.marketingcharts.com/wp/interactive/optimization-activities-not-

getting-any-more-of-the-marketing-budget-this-year-29185/

The Golden EggVideos on landing pages are incredibly

important for increasing conversion rates.

The Golden EggVideos on landing pages are incredibly

important for increasing conversion rates.

86%

increase in conversions for landing pages with videos

http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf

]

More is betterCreate landing pages for every marketing

campaign and every potential new target

audience. There is no such thing as too

many landing pages.

]

More is betterCreate landing pages for every marketing

campaign and every potential new target

audience. There is no such thing as too

many landing pages.

7x

Companies with 30+ landing pages

generate on average 7x more leads than

those companies with fewer than 10

landing pages

HubSpot

6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR

FILLED WITH WAY MORE THAN HOT AIR

6 Landing Page Lessons

100%

of Mautic users have access to a cutting-

edge dynamic landing page builder.

https://www.mautic.org

6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR

100%

of Mautic users have access to a cutting-edge

dynamic landing page builder.

https://www.mautic.org

See for yourself!

Either download and setup yourself or try a free hosted version

https://www.mautic.org