5 ways marketers need to be using big data

5 ways marketers need to be using big data

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Ascertain the precise ROI of marketing spend

• Marketers can assess rudimentary KPIs like “cost per lead”

• Big data can help you gain more significant insights such as true ROI for every penny spent by initiative


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Gauge the true value of a visitor for outbound marketing

• Using a reverse lookup of IP, combine that with external data (industry, employee size, technologies that they use)

• Every day thousands of visitors (most of them anonymous) visit your website and research your products.

• Send alerts to your outbound marketing team, they would find such leads extremely useful


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Develop real-time personalization to buyers

• Right message at the right time is foundation of – Successful marketing campaigns – Improved email click-through rates– Consumer engagement with your brand

• Tying buyer digital behaviour into your CRM systems and marketing automation software– Track the topics that your buyers are interested in– Send the content that makes most sense


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

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Marketing

5 ways marketers need to be using big data