By the end of June 2014, Internet users in China reached 632 million, increasing 14.42 million over half a year. Meanwhile, Internet penetration topped 46.9%, or 1.1% growth over 2013. Mobile web usage among Internet users stood at 83.4%, overtaking PC (80.9%) for the first time.
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1. 5 Trends of Mobile Internet In China
2. Introduction By the end of June 2014, Internet users in China
reached 632 million, increasing 14.42 million over half a year.
Internet penetration topped 46.9%, or 1.1% growth over 2013. Mobile
web usage among Internet users stood at 83.4%, overtaking PC
(80.9%) for the first time. 3. 1. More Users On Mobile Device Than
PC By the end of June 2014, Internet users in China reached 632
million, increasing 14.42 million over half a year. Meanwhile,
Internet penetration topped 46.9%, or 1.1% growth over 2013. Mobile
web usage among Internet users stood at 83.4%, overtaking PC
(80.9%) for the first time. In the near future, further growth of
mobile web usage will be driven by innovative mobile applications
to meet the potential needs of non-mobile Internet users. 4. 2. The
Move From Extensive To Comprehensive Internet moves from extensive
to comprehensive. In the first half of 2014, average time spent
online per week stands at 25.9 hours, an increase of 0.9 hours over
the second half of 2013. Apart from traditional application in
shopping and entertainment, new mobile applications such as mobile
finance and mobile health are developed to meet users needs and
make life even more connected. 5. 3. Exponential Growth Of Online
Shopping Due to improved credibility of online service, new
measures for consumer protection, enhanced efficiency of logistics,
convenience of mobile payment and precision marketing that is being
adopted by more enterprises, the number of online shoppers grew
exponentially. By June 2014, online shopping penetration rate
passed 50% mark, with the growth of mobile shopping 4.3 times that
of overall online shopping. 6. 4. E-commerce Driven By Mobile
Payment During the first half of 2014, payment became the
fastest-growing application in overall online shopping and mobile
shopping. The integration of mobile payment and shopping activities
paves the way for more application scenarios and more data
services, as well as helps online sellers reach consumers offline.
7. 5. More Booking For Travel By June 2014, users booking flight,
train ticket, hotel and travel online reached 190 million, a growth
of 8.83 million over 2013. Its worth noting that users booking
travel online grew most rapidly at 32.4%. 8. A digital link to your
business in China 9. Website: www.advangent.com Email:
[email protected] Facebook: www.facebook.com/advangent.multiverse
Twitter: www.twitter.com/advangent Youtube:
www.youtube.com/advangent Slideshare: www.slideshare.net/advangent
10. Website: www.advangent.com Email: [email protected] Facebook:
www.facebook.com/advangent.multiverse Twitter:
www.twitter.com/advangent Youtube: www.youtube.com/advangent
Slideshare: www.slideshare.net/advangent
