5 Steps to Infomercial Script Writing

Start with some idea on what is infomercial? Basically, infomercial is like a television

programming, but sells a product or services. They usually last 30 minutes with

complete and tempting knowledge of the product. However, making infomercial takes a

lot of preparation, especially on the content of the script. Infomercial script writing

requires not only a profundity, but also a strong hold. Script writing lies within the hand

of the writer, they have great command over copywriting. Infomercial success means

marketing success, marketing the fruit of labor that brings in sweet results.

Let’s go through each step together.

Step 1: Brainstorming

Gathering different ideas to come up with the perfect one is what you called

brainstorming. Sit down with your team and share your ideas about the product. Think

of ways you can convince the customer that this product is a "need" and a "must have".

You can cite the benefits, solutions or even a miracle for them to buy the product. Get

every idea that falls under the main goal and jot it down.

Step 2: Make an Outline

Start writing an outline towards the goal. An outline can help in organizing thoughts,

save time and facilitates in writing faster. In infomercial the outline is more likely a

storyboard, a form of illustration that sequence the entire script or it pre-visualizes the

whole scene. This includes what will happen in the script, where will you highlight the

product and etc.

Step 3: Write the first draft

After you have come up an idea and written an infomercial outline, you are now ready to

start writing with your first draft. Don't rush, let yourself explore the ideas and start

writing, the words will come out easily with focus and perseverance. Aim to get the

whole composition out of your head and write it all in the paper. Once done with the first

draft, leave it. Don't change anything. Fixing, modifying and improving will be done in

the next step.

Step 4: Finalize the script content

Following the first draft, re-read it and make some revisions with the sentence structure,

grammar, and spelling errors. Check the content, organization, style and format. You

may let your other team member read it and make comments, if the infomercial script

achieved its purpose. At this point, your infomercial script is should be precisely

polished.

Step 5: Visualize and Time the material

This means that the script written comes alive, being acted or dramatized and timed. To

insure that the script written is accurately timed, plus the audio and video are

synchronized.

If you have followed this 5 steps in writing infomercial script, chances are you'll be done

in no time. So, if you like the idea of writing better and faster, consider starting with

infomercial consulting script writing. Happy Writing!