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5 Simple Tactics for 5 Scary Changes Dr. Pete Meyers • Marketing Scientist • Moz
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1. HTTPS
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55% (JUNE 30 ‘17)
% of HTTPS Results (12 mos)
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% of HTTPS Results (12 mos)
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Projected % HTTPS (18 mos)
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#MozCon https://mz.cm/wired-https
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“There was no trick. We just did it.”
2. SERP Features
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87% *excludes ads & shopping
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Start with organic SEO’s two cousins
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3. RankBrain
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RankBrain is one of the ‘hundreds’ of signals that go into [the] algorithm... In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”
Source: Bloomberg (Greg Corrado)
“
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#MozCon Source: Udacity.com
#MozCon Source: TensorFlow.org
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discount cheap(est) deals
airfare(s) flights tickets
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#MozCon https://moz.com/explorer/
#MozCon https://moz.com/explorer/
#MozCon https://moz.com/explorer/
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Wedding bands women white gold “White gold wedding bands for women”
Wedding rings Walmart “Great wedding rings at Walmart prices”
Wedding sets for women unique “Unique wedding sets for unique women”
Pick keyword groups and write naturally
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Wedding bands women white gold “White gold wedding bands for women”
Wedding rings Walmart “Great wedding rings at Walmart prices”
Wedding sets for women unique “Unique wedding sets for unique women”
#MozCon https://moz.com/explorer/
4. Featured Snippets
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#0
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Featured Snippets dominate mobile screens in 2017.
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Featured Snippet Growth (2 yrs)
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Featured Snippets by Ranking
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Featured Snippets by Type
#MozCon https://getstat.com/blog/featured-snippets/
#MozCon https://moz.com/learn/seo/title-tag
Experiment with Inverted Pyramids
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#MozCon https://moz.com/learn/seo/title-tag
#MozCon https://mz.cm/inverted-pyramid
5. Voice Search
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OK, Google: How much blood do I have?
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According to Camp Wonderopolis...
Scientists estimate the volume of blood in a human body to be approximately 7 percent of body weight…
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OK, Google: How do I make tacos?
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I can help you make that! Would you like me to find you a recipe or would you like to choose your own?
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Snippet Types w/ Voice Results
Target text-only featured snippets
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Snippet Types w/ Voice Results
5 Changes, 5 Tactics
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HTTPS is coming. Just eat the bees.
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Features will evolve. Pick 1-2 & get going.
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Wedding bands women white gold “White gold wedding bands for women”
Wedding rings Walmart “Great wedding rings at Walmart prices”
Wedding sets for women unique “Unique wedding sets for unique women”
Don’t fixate on RB. Write for humans.
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People ask questions. Answer them wisely.
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Snippet Types w/ Voice Results
Voice search is here. Use what you know.
