5 SEO Mistakesthat are costing you millions.

#clicks2bricks

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Matthew Hunt COO @ PoweredbySearch.com

#1 SEO Mistake:

Bad Title Tags & Meta Descriptions

Title Tags

Meta Description

s

Why Do Title Tags & Meta Descriptions

Matter?● Show up in browsers ● Show up in search engine results pages● Show up in external websites (Facebook)

Good Title Tags:

Are under 55 characters in length

Are written for humans (appealing to emotions)Have primary keyword in them Are specific to what the user wants to find

Good Meta Descriptions:

Are under 150 characters in length

Are written to have buyers take action

Have primary keyword in them (bolded in results) Are specific to what the user wants to find

Good Example

Bad Example

#2 SEO Mistake:

Lack of Schema & Microdata Markup

What is Schema & Microdata

Markup?

There are literally 100s of different markup combinations.

Why Schema Markup is Important:

Eye-catching, outperforms higher ranking listingsQuality results that helps buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings

Schema Markup

#3 SEO Mistake:

Duplicate Content

What is Duplicate Content?

Duplicate Content can KILL a large site’s SEO.

#4 SEO Mistake:

Poor Internal Linking

What is Internal Linking?

Pages can be invisible due to poor internal linking

Why Internal Linking is Important:

Allows to user to discover relevant content

Helps Google understand content relationships Improves your rankings by establishing context

Fixing 404’s alone can generate 10-20% traffic increases

#5 SEO Mistake:

Slow load time&

Not having mobile friendly websites

People & Google Hate Slow Websites

95% of users abandon shopping carts. This is the #1 reason.

Is your website fast enough?

You Are Losing Millions with a Slow Website

You can never have a fast enough web experience.

Is your website mobile

friendly?

Is your site quick enough on mobile?

An SEO Audit provides the blueprint to solving these

problems

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