5 Reasons to STOP Marketing to Millennials

  • Published on
    20-Feb-2017

  • View
    51

  • Download
    0

Embed Size (px)

Transcript

  • Ethology.com

    When customers get what they need, our clients get what they want.

  • Ethology.com

    Hello!

    Tweets:

    @DRJedi

    #EthologySeries Dustin DiehlSenior Content Strategist

    Brandwyn BoyleMarketing Director

  • Ethology.com

    Imagine knowing your agency cares about your business as much as you do. We are a performance-driven customer experience agency, dedicated to understanding what matters most to you. Our modern approach and traditional values are visible throughout every team member and project. Since our inception in 2010, strategy has been the foundation for the solutions we provide, and forming true partnerships with clients is our goal. We do search, media, creative, content and UX but your business, your customer and your strategy drive it all.

  • Ethology.com

  • Ethology.com

    Which one is the Millennial?

  • Ethology.com

    They all are.

    Ethology.com

  • Ethology.com

    They all are.

    But would you really market to these people the same way?

    Ethology.com

  • Ethology.com

    Would you market to these people the same way?

  • Ethology.com

    No.

    Ethology.com

  • Ethology.com

    No.

    You shouldnt.

    Ethology.com

  • Ethology.com

    No.

    You shouldnt.

    But you are.

    Ethology.com

  • Ethology.com

    What do these people care about?

  • Ethology.com

    Its time to stop.

    Ethology.com

  • Ethology.com

    5 reasons to stop marketing to Millennials

  • Ethology.com

    5 reasons to stop marketing to Millennialsand start marketing to your customers

  • Ethology.com

    1. Millennial is a demographic, not a customer

  • Ethology.com

    Demographics are simplistic and patronizing, [especially] because millennials are more diverse and heterogeneous than any [generation] before.

    Bryan Melmed

    Vice President of Insights Services at ad intelligence firm Exponential Interactive

    Ethology.com

  • Ethology.com

  • Ethology.com

    2. No one agrees about what a Millennial even is

  • Ethology.com

    Born between 1980 and 2000.

    Ethology.com

  • Ethology.com

    Born between 1980 and 2000.

    Or, maybe 1981 to 1996.

    Ethology.com

  • Ethology.com

    Born between 1980 and 2000.

    Or, maybe 1981 to 1996.

    Or, 18 to 33 year olds.

    Ethology.com

  • Ethology.com

    Born between 1980 and 2000.

    Or, maybe 1981 to 1996.

    Or, 18 to 33 year olds.

    Or, maybe 16 to 35 year olds.Ethology.com

  • Ethology.com

    Thats nearly a 20 year age gap.

    Ethology.com

  • Ethology.com

    Thats nearly a 20 year age gap.

    And not just ANY age gap.

    Ethology.com

  • Ethology.com

    Where were you when you were 16?

    What was your biggest concern?

    What did you buy?

    Who did you care about?

    Ethology.com

  • Ethology.com

    What about 35?

    What was your biggest concern?

    What did you buy?

    Who did you care about?

    Ethology.com

  • Ethology.com

    3. Marketing to Millennials is lazy

  • Ethology.com

  • Ethology.com

  • Ethology.com

    When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow. You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life.

    Adam Aron

    AMC Entertainment CEO

  • Ethology.com

  • Ethology.com

  • Ethology.com

    The Boss BabeThe BrogrammerThe NostalgicThe UnderemployedThe Shut OutThe Travel Enthusiast

    The Culinary ExplorerThe ExuberantThe CollectorThe Millennial MarthaThe Millennial MomThe Quarter-Life Crisis

  • Ethology.com

    4. The Millennial label doesnt allow for empathy

  • Ethology.com

  • Ethology.com

  • Ethology.com

    22-year-olds aren't alone; heavy cell phone use is far more widespread. Today, 68% of U.S. adults have a smartphone, a staggering increase from 35% just five years ago.

    Tim League

    Alamo Drafthouse CEO/Founder

  • Ethology.com

    What you hate about Millennials is actually what you hate about yourself.

    Me

    Ethology.com

  • Ethology.com

    5. Not all Millennials are created equal

  • Ethology.com

  • Ethology.com

    Not all Millennials are created equal

  • Ethology.com

    So what do we do?

    Ethology.com

  • Ethology.com

    4 ways to get started

  • Ethology.com

    Personas

    Ethology.com

  • Ethology.com

    Personas

    Customer Journey Mapping

    Ethology.com

  • Ethology.com

    Personas

    Customer Journey Mapping

    Customer Interviews/Surveys

    Ethology.com

  • Ethology.com

    Personas

    Customer Journey Mapping

    Customer Interviews/Surveys

    User Experience TestingEthology.com

  • Ethology.com

    Personas

    Customer Journey Mapping

    Customer Interviews/Surveys

    User Experience TestingEthology.com

  • Ethology.com

    Thank you!

    @DRJedi

    Ethology.com