1Netgear Proposal

Stop Marketing At MillennialsStart Marketing With Them

@Stackla@Pete_Cassidy

2Netgear Proposal

%of Millennials say authenticity is important when deciding what brands they like and support

60% of consumers say user-generated content is the most authentic form of content

4Netgear Proposal

%of the time, Millennials can tell the difference between brand-created content and user-created content

5Netgear Proposal

%of Millennials have unfollowed a brand on social media because of inauthentic content

6Netgear Proposal

Influencing Millennial Purchases

Created by celebrities or Influencers

%Created by real

consumers

%

Content Millennials say influence their purchasing decisions

7Netgear Proposal

2.5 Billion pieces of user-generated contentare created every day

8Netgear Proposal

https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY

“We knew authenticity was the key. Slick product photography and cheesy montage videos weren’t going to resonate with our core audience of 18-24 year olds.”

Kirsten Matthew

9Netgear Proposal

440%Ad Engagement

Impactful Advertising

10Netgear Proposal

https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY

“We really wanted to take it away from the celebrity ether and root it in real people doing authentic things on holiday.”

Claire Cronin

Engaging Websites

260%Online Bookings

13Netgear Proposal

https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY

Won Campaign of the Year in Marketing Week’s 2016 Competition

16.9 million promoted tweet

impressions

863 searches per minute+

Netgear Proposal 14

“Visual inspiration is key, when it comes to consumers’ decision making process for travel. At the VisitScotland Instagram Travel Agency, we’re marrying the offline and online space.”

Christina Bruns

16Netgear Proposal

Integrate UGC Throughout theBuyer’s Journey

17Netgear Proposal

Tips for Launching a UGC Strategy

1 Run a Competition

18Netgear Proposal

Christina Bruns“Because UGC is created by real travelers, it’s much more relatable than what a brand can produce. With this contest, we were able to get photos from people in places they truly care about, and saved on attaining quality photos that were unique.”

19Netgear Proposal

4,350traveler photos

submitted

34%month-over-month

increase in blog traffic

20Netgear Proposal

350YouTube entries

200KViews

20,000Votes cast

21Netgear Proposal

Steps to Building a UGC Strategy

1

2

Run a Competition

Host an Event

22Netgear Proposal

35KImpressions

586%Lift in engagement

2,600Total engagement

23Netgear Proposal

Steps to Building a UGC Strategy

1

2

3

Run a Competition

Host an Event

Identify & Incentivise Influencers

24Netgear Proposal

20KPieces of UGC

10,000Booking Enquiries

7Day Campaign

25Netgear Proposal

Peter CassidyCo-Founder and CMO, Stackla@Pete_Cassidy, @StacklaPeter@stackla.com

Download the Report atstackla.com/resources/