IP Developments for the New Media and Gaming Industry

© 2015 ROBINS KAPLAN LLP

Focus on Intellectual Property for New MediaTaking Stock in Developing IP Law

© 2015 ROBINS KAPLAN LLP

2

1 Copyright

2 Rights of Publicity

3 Patents

4 Trademark

© 2015 ROBINS KAPLAN LLP 3

Key Developments in Copyright Law


Calling Balls and StrikesFAIR USE

DECISIONS


1DVRs Okay, Copying to Remove Ads Not

Fox Broad. Co. v. Dish Network, LLC, No. 2:12-cv-04529-DMG-SH (C.D. Cal. Jan. 12, 2015)


2Digital Reproductions of Images Okay to Sell Physical Products

Rosen v. eBay, Inc., No. 2:13-cv-06801-MWF-E (C.D. Cal. Jan. 16, 2015)


3Reproducing Photos on Commercial Social Media Page Iffy

N. Jersey Media Grp., Inc. v. Pirro, No.1:13-cv-07153-ER (S.D.N.Y. Feb. 10, 2015)


4Indexing Video and Providing Clips Okay

Fox News Network, LLC v. TVEyes, Inc., No. 1:13-cv-05315-AKH (S.D.N.Y. Sept. 9, 2014)


5Limited Recreation and Use of Film Scenes Okay

Arrow Prods., Ltd. v. The Weinstein Co., LLC, No. 1:13-cv-05488-TPG (S.D.N.Y. Aug. 25, 2014)


6Artistic Recreation of Photograph for T-Shirt OkayKienitz v. Sconnie Nation, LLC, 766 F.3d 756 (7th Cir. 2014)


7Inclusion of Sculpture In Architectural Photos Okay

Neri v. Monroe, No. 11-cv-429-slc (W.D. Wis. Feb. 26, 2014)


8Digitizing and Indexing Books Okay

Authors Guild, Inc. v. Google Inc., 954 F. Supp. 2d 282 (S.D.N.Y. 2013)


Actor ExpressionCOPYRIGHT IN PERFORMANCE

Garcia v. Google, No. 12-57302 (9th Cir. May 18 2015) (en banc)

NO LONGER EXISTS


Copyright in CodePROTECTING API

INTERFACES

Oracle v. Google, 750 F.3d 1339 (Fed. Cir. 2014)

Solicitor General

Supports at SCOTUS


Short on NutritionSHORT ON COPYRIGHT

Gorski v. Gymboree Corp., No. 14-CV-01314 (N.D. Cal. July 16, 2014)

NO SHORTCOPYRIGHTS


Key Developments in Rights of Publicity Law


Congratulating Celebrity in Ad Probably Not Okay

Michael Jordan v. Jewel Food Stores, Inc, Case No. 12 1992 (7th Cir., Feb. 19, 2014)


Selling Stylized Image of Historically Significant Figure Okay

Rosa Parks and Raymond ParksInstitute for Self Development v. Target Corporation, No. 2:12-CV-817 (M.D. Ala. Feb. 9, 2015).


Focus on Realistic Replication of Key Figures Not Okay

Keller v. Elec. Arts, 724 F.3d 1268 (9th Cir. 2013)

Davis v. Elec. Arts, No. 12-15737 (9th Cir. Jan. 6, 2015)


Reproduction of Historically Significant Figures Okay

Noriega v. Activision/Blizzard, No. BC 551747, Slip Op. (Sup. Ct. Cal. Oct. 27, 2014)


Key Developments in Patent Law


The New Reality ForSOFTWARE

PATENTABILITY


The Supreme Court Changed Everything

Alice Corp. v. CLS Bank, 134 S.Ct. 2347 (2014)

© 2015 ROBINS KAPLAN LLP 241 Is the claim directed to an

abstract idea?


Do the claim elements add significantly more than the abstract idea?


CONFUSED?

(Most are)


Here’s What We Know


1It’s brutal out there for software patent owners

Post Alice Federal Circuit decisions related to software patentability:

(It’s worse at the district court)


2Fundamental economic and financial processes are abstract

Alice Corp. v. CLS Bank, 134 S.Ct. 2347 (2014)


3Data structures are probably abstract

Content Extraction v. Wells Fargo, 776 F.3d 1343 (Fed. Cir. 2014)


4Traditional ways of doing business are abstract

Ultramercial v. Hulu, 772 F.3d 709 (Fed. Cir. 2014)


5If it can be done with a pencil and paper, it’s abstract

Synopsys v. Mentor Graphics, 2015 U.S. Dist. LEXIS 6333 (N.D. Cal. Jan 20, 2015)


6Computer automation will not overcome an abstract idea

Synopsys v. Mentor Graphics, 2015 U.S. Dist. LEXIS 6333 (N.D. Cal. Jan 20, 2015)


7Using typical building blocks will not overcome abstract idea

Open Text v. Box, 2015 U.S. Dist. LEXIS 6309 (N.D. Cal. Jan 20, 2015)


What Software Developers Can Do To Protect IP


Focus on claims that solve technology problems

DDR Holdings v. Hotels.com, 773 F.3d 1245 (Fed. Cir. 2014)


Highlight counter-intuitive uses of known technologies

DDR Holdings v. Hotels.com, 773 F.3d 1245 (Fed. Cir. 2014)


Incorporate hardware elements into your software claims

Bascom Research v. LinkedIn, 2015 U.S. Dist. LEXIS 4606 (N.D. Cal. Jan. 2, 2015)


Be detailed in your specification and claims

HP v. ServiceNow, 2015 U.S. Dist. LEXIS 29384 (N.D. Cal. Mar. 10, 2015)


Keep focus on specialized algorithms and data structures

HP v. ServiceNow, 2015 U.S. Dist. LEXIS 29384 (N.D. Cal. Mar. 10, 2015)

© 2015 ROBINS KAPLAN LLP 416 Do not forget about

copyright


Consider choosing to protect software as a trade secret


Defending the CastleNEW TOOLS AND

NEW APPROACHES


1New USPTO PGRs Have Reshaped Joint Defense Strategy


2Greater Opportunity to Distribute Prior Art Search


3Early and Sustained Coordination Is Essential


4But Knowing When To Go It Alone Can Be Critical To Success


Key Developments in Trademark Law


Deceptive Adverting Claims Not Limited To Direct Competitors

Lexmark Int'l, Inc. v. Static Control Components, Inc., 134 S. Ct. 1377, 1395 (2014)


The Demise of the Presumption of Irreparable Harm

Ferring Pharms., Inc. v. Watson Pharms., Inc., 765 F.3d 205, 215 (3d Cir. 2014)

Herb Reed Enters., LLC v. Fla. Entm't Mgmt., Inc., 736 F.3d 1239, 1249 (9th Cir. 2013)


Offering Service Insufficient for “Used in Commerce”

Couture v. Playdom, Inc., 2015 U.S. App. LEXIS 3135 (Fed. Cir. 2015).


Seth A. Northrop

Silicon [email protected]