EvaluationAnastasija Kuznecova

4) Who would be the audience for your media product?

For my audience research I created some questions on Survey Monkey and had an interview of a teenager who would be interested in my product. I also researched similar music magazines by looking at their average age and class.

After looking on my survey I decided that my target audience would be females between 16-24 years old. After designing and putting the magazine together I feel the target audience has changed a little since I started with the research. The majority of the audience is still girls, but the content is appropriate for all genders as indie/alternative are genres which appeal to everybody.

After analyzing my survey and interview I created a reader profile to describe the type of person that my magazine is aimed at:

Jessica is a 18 years old girl who lives in Manchester. She is an A2 student at college where she studies music, photography, english and psychology. She is a passionate music fan and especially of the indie/alternative genre. Jessica plays the guitar and ukulele, and is now trying to learn how to play the piano. When she is not at college she likes to hang out with her friends and go for a cup of coffee or have a picnic in a park. She also likes to skate and owns a longboard and two penny boards.

Like most people her age, Jessica likes to spend a lot of time on social mediums to communicate with her friends, share her interest in music and also share her love for taking pictures.

Jessica listens mostly to bands like The Killers, The 1975, Arctic Monkeys, The Smiths, Of Monsters and Men, Imagine Dragons and Fun. She loves to read Shuffle to discover new music and be updated on the artist and bands she likes, and also to find out more information about new gigs and festivals.

Most of my target audience's interests, and products associated with them, are quite expensive which shows that my magazine is aimed for middle class.