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Your website represents you and your
company. Make it count.
Customers search online to learn about your
company.
They read your customers’ reviews.
Here are 4 Tips to strengthen your online presence and reputation.
0 24 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
TIP 1
Create interesting, meaningful web
content for your target audience.
Make a good impression.
Demonstrate the benefits of your
services and products.
Establish an online expertise with
viewers and search engines.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 3
TIP 2
Find a provider specializing in CMS (content
management system) website design.
Make the moment count.
CMS design:
WordPress Drupal Magento eCommerce
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 44 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
Learn to make minor, routine changes
yourself…
No programming skills necessary.
It will keep your website up to date
and credible.
It will save you TIME and MONEY.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 54 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
TIP 3
Insist on a user-friendly, responsive
website… that loads FAST!!
No one has patience for slow websites.
Mobile friendly means ease of use and
happy customers.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 64 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
No one has patience for poor navigation.
A website that performs well, sells well.
Your website is your 24/7 sales force.
Let it draw the attention of your target
audience.
Let it answer their questions and provide
solutions.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 74 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
TIP 4
Survey your customer satisfaction
statistics regularly.
Find ways to improve your ratings.
Deal with bad reviews quickly.
Respond and resolve issues promptly.
Be gracious. Be respectful. Be honest.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
0 84 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
Listen to feedback from your
customers. Learn from them.
Expectations change. Meet them.
Reputation management is critical.
Embrace it.
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
BERKSHIRE UNIVERSITY | COLLEGE OF ARCHITECTURE
W E B S I T E E S S E N T I A L S :
1. Meaningful content
2. A good CMS website provider
3. A user-friendly mobile platform
4. Effective social media response
4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E 0 9
1 04 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E
1. Trust
2. New business
3. Positive response from potential customers
4. Positive response from Google.com & Bing.com
Y O U G A I N :