INBOUND OR OUTBOUNDLEAD GENERATION: WHICH IS RIGHT FOR YOU?

WHEN SHOULD YOU CHOOSE INBOUND LEAD GENERATION?

Market Product Goals

Target market prefers to do their research before making a purchase decision

Target market prefers to consume information online

Products that require more consideration

Products that require explanation to highlight the value

New product people are not aware of

Products that have heavy competition

To get qualified leads

To wait for the qualified leads

A long-term strategy to generate leads in the future

Having a big team to provide valuable content

1

WHEN SHOULD YOU PREFER OUTBOUNDLEAD GENERATION?

Market Product Goals

Target market takes quicker decisions

Customer prefers to meet the seller in person, before purchasing

Target market gets more information from the traditional sources

Products that do not require much consideration

Products that don’t need explanation and look straightforward

Products that have a loyal following

Get more leads quickly

You want to use a short-term strategy

You can afford to invest money in outbound marketing

You don’t have time to wait for leads from the inbound approach

2

WEIGHING THE BENEFITS AND DRWABACKS: INBOUND LEAD GENERATION

Benefits

Drawbacks

Greater effectiveness

More appeal to digital marketers

Quantifiable

A holistic strategy for interaction

Permission-based marketing

Long-term sustainability

Higher Return on investment (ROI)

Higher conversion rate

Low cost

Infinite or longer-campaign duration.

Specialized diverse team

Risk from competitors

Targeting content not audience

Lesser time availability

3

WEIGHING THE BENEFITS AND DRAWBACKS: OUTBOUND LEAD GENERATION

Reach a wider audience

Control over leads

Lesser knowledge for prospects

Short-term campaign

Builds quick revenue

Acquire customers in new market

Acquire dream clients

Predictability of leads

One way communication

Immeasurable

The linear strategy of interactions

Interruption-based marketing

High-cost

Outdated techniques

Lesser effectiveness

Buyers not easily attracted

Benefits

Drawbacks

4

STATISTICS OF INBOUND AND OUTBOUND LEAD GENERATION

5

52 percent say that inbound lead generation provides quality sales leads (2016)

60 percent say that inbound lead generation provides quality sales leads (2018)

59 percent say that inbound lead generationprovides quality sales leads (2017)

52 percent of outbound marketers say their marketing efforts are “ineffective”- –

State of Inbound marketing, 2017 HubSpot

B2B companies that blogged over 11 times per month received 3X more traffic than B2B companies that blogged 0-1 time per month. – State of Inbound marketing, 2017 HubSpot

52%

60%

11times

59%

52%

CHOOSING THE RIGHT LEAD GENERATION TECHNIQUE DEPENDS ON

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Your Target Market

Your Product

Your Goals