4 Key Benefits ofReal-time CustomerEngagementLearn how real-time customer engagementbenefits brands

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Introduction

#1 Benefit

It Boosts MarketingEfficiency

#2 Benefit

It Increases CustomerSatisfaction

#3 Benefit

It Builds Trust

#4 Benefit

It Differentiates Brands

Content

Customer engagement is a combination of emotion and behavior; it is theinteraction of how customers feel and what they actually do. Engagedcustomers have positive sentiments toward the company and are activelyinvolved with the company’s products or services. In fact, Yahoo researchshowed that “Online live viewers are more likely to feel excitement,immediacy, and connection” towards a brand during live-streaming video.This clearly shows big positive correlation between real-time content andonline customer engagement.

With 5G services becoming widely available soon, brands need to beprepared to meet online customers where and when they want to engagewith live content: across multiple devices.

In today’s increasingly mobile world, it is important for brands to improvetheir online customer engagement and omnichannel experience. With 5Gservices becoming widely available soon, brands need to be prepared tomeet online customers where and when they want to engage with livecontent: across multiple devices. 21st century customers are informed andthey want to be inspired. They research online and want to know where theproducts they buy come from, what their shampoo is made of and if theyare getting the best deal on their car insurance.

Developing meaningful, trust-based relationships with your customersonline, listening to what they’re saying and showing that you care aboutwhat matters to them, can help your brand succeed. It is critical for brandsto find ways to engage with their online customers online in real-time.Furthermore, a Forrester report confirms this claim, as it found that about44% of consumers view the ability to have a live person answer queries inreal-time, as one of the most important features a website can offer.

Introduction

#1 Benefit

Engagement is the next big thing in digitalmarketing. Engagement is actually what marketing

is all about - increasing communication withpotential customers, building trust and forming

commitment

Engagement is the next big thing in digital

marketing. Engagement is actually what

marketing is all about - increasing

communication with potential customers,

building trust and forming commitment.

Marketing is quickly becoming what marketers

have always dreamed of - real-time one-to-one

customer engagement. The entire customer

experience is now based on omnichannel and

real-time strategy. For customer experience to

become a part of lifecycle marketing model,

marketers must be prepared to evolve and start

using new marketing technology that drives real-

time customer engagement. The brands that will

manage this marketing evolution will be the ones

to increase their market share and gain

competitive advantage.

Including video on a landing page could

increase conversion by 80% and 64% of

users are more likely to purchase a

product online after watching a video. -

Hubspot

It BoostsMarketingEfficiency

Live-streaming video is the new norm when itcomes to online customer engagement. Anybrand, wishing to succeed in today’somnichannel world and engage with their onlinecustomers should already be investing in thistechnology. It is a powerful way to communicateyour brand story, explain your value proposition,and build relationships with your customers andprospects – all in real time. A Hubspot videomarketing report revealed that including video ona landing page could increase conversion by 80%and that 64% of users were more likely topurchase a product online after watching avideo.

#2 Benefit

Amongst numerous drivers of customer satisfaction,customer engagement is another increasingly

important factor in scoring high satisfaction marks.

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#3 Benefit

Brands need to be able to recreate a real storeexperience online, and communicate the ‘human’

qualities of their company and help onlinecustomers develop a good gut feeling about buying

from them.

#4 Benefit

Brands in a saturated market need to bringsomething new to the table, such as an innovative

product or a personal touch that no one hasexperienced before.

Interested in how realtime customer

engagement canbenefit your brand?

Get the FREE eBooknow!