Second in a three-part series

3 MUST-HAVE SKILLS FOR AN EFFECTIVE CHIEF CONTENT OFFICER

MARKET RHYTHM .COM

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If you’ve agreed that senior leadership over your organization’s content is needed, then the next step is finding the right person for the job. In this second entry of a 3-part presentation on this topic, we’ll take a look at what skills and competencies make for a valuable and effective Chief Content Officer.

OVERVIEW

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WHAT DOES A CCO DO?

Category Leadership, People, Conversations, History

Create

Syndicate

Engage

Lead & Listen

Knowledge Tools News Resources

White-paper Slideshow FAQ Social Post Blog Post Comments Paid Media Tweet Email News Release Image Video Podcast Infographic

TV Radio

Forums Newspaper

Magazine Newswire

Web Media Website

Events Advocates

Blog Employees Subscriber

App Flickr

Slideshare Facebook

LinkedIn Scribd Twitter Vimeo

Foursquare Youtube Ustream

Periscope Vimeo (etc.)

3 MUST-HAVE SKILLS FOR AN EFFECTIVE CHIEF CONTENT OFFICER

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• Functional Skills

• Creative Skills

• Leadership Skills

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FUNCTIONAL SKILLS

• Writing

• Marketing & PR

• Sales

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WRITING

Good writers know how to build a narrative and have the ability to connect with their audience and readership. Editorial skills are important as well to ensure consistency, accuracy, and integrity for both compelling Calls To Action and On-Brand messaging.

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MARKETING & PR

Experience in marketing & PR is needed to thoroughly understand how great content can feed into market sectors. In today’s mobile world, strong familiarity with social media channels and how to cut through the clutter within these domains are mandatory for a successful Chief Content Officer.

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SALES

A CCO wi t h D i rec t Sa les exper ience understands that compelling content is about propelling customers to buy. Understanding the needs of the Sales organization is the difference between having a Chief Content Officer who is an effective advocate of Sales and one who is merely a convenient punching bag.

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CREATIVE SKILLS

What starts to separate the contenders from the pretenders are strong creative capabilities. Creativity means understanding the creative process and how to summon and spark creativity within others. Process Orientation are often key to developing fresh content and nurturing contributors across the organization.

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LEADERSHIP

Your new CCO has to be fluid and well-versed in organizational communication & coordination and has the leadership skills to step out, take informed risks, bare the brunt of arrows and set-backs, and rally executives, peers, and contributors to the crucial Cause For Content.

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SUMMARY

• A great CCO must have these three skills:

• Writing

• Marketing & PR

• Leadership

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NEXT STEPS

• Read complete blog post @ marketrhythm.com/3-must-have-skills-for-chief-content-officer/

• Evaluate the need for a CCO

• Identify the attributes needed in a CCO

• Recruit and hire a CCO

MARKET RHYTHM .COM