3 Growth Hacks To Test In Less Than an Hour

FOR HACKS = 0; HACKS < 3; HACKS ++Growth hack your business in less than a hour

@gillesbertaux - @mention - bit.ly/mention-unicorn

http://bit.ly/mention-unicorn

GILLES BERTAUXGrowth Manager @ Mention


http://mention.com

http://mention.com

http://twitter.com/gillesbertaux


MEDIA MONITORING SOLUTIONReal time alerts on blogs, forums, social media, etc.



CUSTOMER AS A CULTUREBuilding a people-first product



ACQUIRE TO BUILD. RETAIN TO GROW.Kicking churn’s ass



THE RIGHT TEAM FOR THE RIGHT JOBMarketers, designers & engineers dedicated to growth.



IN GROWTH HACKING EXPERIMENTING IS KEYOnce you find a successful hack it’s more a matter of time before it dies.

Hack adoption Curve

Still working Declining efficiency

3 * (HACKS < 1 HOUR)Experiment, learn & repeat.



#1 NPS: HOW WE REDUCED CHURN BY 50%



1 2 3 4 5 6 7 108 9

NPS: NET PROMOTER SCOREHow likely is it that you would recommend our

service to a friend or colleague?



To detect frustrations and pain points with our paid customers

WE AUTOMATED OUR NPS PROCESS



This is why we came out with our first

QUICK & DIRTY NPS-MVP SOLUTION



Let’s take a deep dive into

OUR NPS PROCESS

Step 1: Email sent to all users 1 day after free trial ended

Step 2: Sends visitor to Mention, records the « Answered NPS Survey » event with score value and free/paid

segmentation, then redirects to a google form

https://web.mention.net/nps?kmi={{email}}&kme=Answered NPS Survey&km_NPS Score=10&km_NPS type=free&next=free&form_entry.729634105={{email}}&form_entry.540215436=10 (Great)

User ID Event name Score value User segmentation

kmi={{email}} kme=Answered NPS Survey km_NPS Score=10 km_NPS type=free

next=free form_entry.729634105={{email}} form_entry.540215436=10 (Great)

User segmentation User ID Score value



HOW DO WE USED THIS TO CONVERT FREE USERS TO PAID USERS?



« Thank you for your honesty » if NPS score ≤ 6

« Upgrade Promotion » if NPS score ≥ 9 + « expensive »

« Extend free trial » if NPS score ≥6≤8 + « upgrade later »Trial Expired NPS Survey

1 day after



72%Opened

9%Replied

15%Clicked

« Hi {{ first_name }},

It’s Jordan from Mention. I was talking to Guillaume over a coffee and he told me you gave us yesterday a rating of {{ NPS_score }}, thank you for your support !

I noticed you have a not yet upgraded to a premium plan. Seeing how you like it so much, I’d like to offer you a 30% coupon. »



RESULTSCumulated number of upgrades for NPS respondents.

Month 1 Month 2 Month 3

x2x3

x3.5



HOW DO WE USED THIS TO REDUCE CHURN BY HALF?



Handled by handUpgraded NPS Survey

1 month after

Pain points handled. CHURN REDUCED BY HALF. Boom.

NPS AS A CHURN REDUCTION PROCESS



WE HAVE COME A LONG WAY We have dramatically improved this process



IN APP NPS to improve response rate

FULL SEGMENT INTEGRATIONS with Satismeter (NPS), Customer.io (emails) and Helpscout (support admin)



Our ultimate goal is to handle most of the frustrations automatically

PERSONAL FEELING PERCEIVED > REALITY



#2 ENRICH YOUR SUBMIT FORMS



WHAT IF I TOLD YOU… You could get the name, last name and social profiles

from a simple email input



SAY HELLO TO AUGUR.IO API for getting personal data

Let’s get Jeff Clavier’s data



« Jeff Clavier is a man, he went to Paris V University and he has a master degree in Computer Science.

He works at SoftechVC, he currently lives in Palo Alto CA and here’s his Youtube Profile: https://www.youtube.com/

user/jeffclavier »

And there’s a lot more…


https://www.youtube.com/user/jeffclavier


STEP 1: BUILD A LANDING PAGE Create a simple form that requires an email address.

STEP 2: LISTEN TO EMAIL AND ENRICH IT Get the email even before submitting and call the Augur.io API

$('form-input').focusout(function() { var emailValue = $(‘.form-input').val(); window.augurAPI = "http://api.augur.io/v2/user?key=XXXX&email="+ emailValue;



STEP 3: GET THE DATA & PUSH IT TO SEGMENT And reuse that data in every app that integrates with your segment account.

properties = { name: data.PRIVATE.name, gender: data.DEMOGRAPHICS.gender, city: data.GEOGRAPHICS.location_city, country: data.GEOGRAPHICS.location_country, twitter: data.PROFILES.twitter_handle, bioTwitter: null, linkedin: data.PROFILES.linkedin_handle };

NOW WHAT? OPPORTUNITIES++ Retarget on Facebook ads, Twitter ads…

Customized automated email Automatic tweets, auto visit linkedin profile…

Endless possibilites \o/



#3 PRODUCT HUNT LAUNCH EXPERIMENT



WHO HAS EVER POSTED ON PRODUCT HUNT?



GREAT PLATFORM FOR GREAT PRODUCTS But also great launch strategies ;)



ENDING UP ON THE HOMEPAGE CAN BE TOUGH But not impossible if you know the right people



STEP #1 DETECT WHO MIGHT HAVE PRIVILEGES Scroll, scrap thumbnails images with Kimono and keep occurrences > 5

<div class="post--actions--user" data-popover="click" data-popover-href="/posts/18201/users/36227" data-reactid=".2.0.2.1.0:$36227">



STEP #2 GET TWITTER HANDLES W/ PH API Create a CSV with the « username » parameter (which == twitter username)



STEP #3 USE AUGUR.IO TO LOOP CSV And match twitter id with email



STEP #4 SEND EMAILS & PRAY FOR CONVERSION Get their names and send personalized email using zapier



SO YES THIS IS FUN BUT… Even if this could work, you should growth hack by the rules.



Thanks :)

Q: Can I have the slides/code ? A: [email protected]

Q: Who are you? Gilles: @gillesbertaux Our Product: http://mention.comOur Blog: http://blog.mention.com

mailto:[email protected]?subject=

http://twitter.com/gillesbertaux

http://mention.com

http://blog.mention.com

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3 Growth Hacks To Test In Less Than an Hour