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With Google Places, Yelp, FourSquare, Facebook, Twitter, Instagram, Pinterest and more, it can become overwhelming to try and manage your social reputation online and message customers effectively to drive repeat visits. But social media doesn't have to be hard if you focus on the things that actually drive your business. This seminar covers: • How to get positive reviews on Google and Yelp • How to respond to reviews (both negative and positive) • How often and what to post on Facebook and Twitter • Simple tools to manage and organize all your social media accounts • How to get more followers, including how to run an effective Facebook ad campaign
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4Integrated Local, Social and Mobile Marketing Software
Integrated Local, Social and Mobile MarketingManaging Social Media in 1 Hour a
Week
4Integrated Local, Social and Mobile Marketing Software
LocalVox makes local online marketing Simple, Effective & Affordable
Search Social Mobile Email Advertising
Website PR
4Integrated Local, Social and Mobile Marketing Software
We help all kinds of Local Businesses – Big & Small
4Integrated Local, Social and Mobile Marketing Software
Agenda• Why businesses need social media?
How to master your posts in an hour per week
How often you should post and TweetBest times to postWhat is Social Reputation ManagementHow to measure and track your posts
4Integrated Local, Social and Mobile Marketing Software
Why Social Media?85% of consumers believe companies should be active on social media.
4Integrated Local, Social and Mobile Marketing Software
Why Social Media?• 70% of business-to-consumer
marketers have acquired a customer through Facebook.
• 72% of people who follow a business on Twitter are likely to make a purchase.
• 73% of American Internet users who make $75K+ per year log into Facebook.
4Integrated Local, Social and Mobile Marketing Software
Did you know that 90% of small businesses use social media, however 58% of surveyed owners said they struggle with promoting their Facebook pages?
Why Social Media?
4Integrated Local, Social and Mobile Marketing Software
Manage Social Media in 1 Hour Per Week
Effective strategies for small businesses
4Integrated Local, Social and Mobile Marketing Software
1 hour really? How?• Organize using a content calendar
• Timing, scheduling and posting content
• Reputation Management
• Utilize social media analytics
• Time-saving tips
4Integrated Local, Social and Mobile Marketing Software
Post and Schedule Content
Effective strategies for small businesses
4Integrated Local, Social and Mobile Marketing Software
Posting Content On Social Media• Saving as much time as possible
posting the best possible content!
4Integrated Local, Social and Mobile Marketing Software
4Integrated Local, Social and Mobile Marketing Software
Posting Content On Social Media
4Integrated Local, Social and Mobile Marketing Software
Posting Content On Social Media
4Integrated Local, Social and Mobile Marketing Software
How often should you post?
4Integrated Local, Social and Mobile Marketing Software
Facebook: Best Times For Posting
4Integrated Local, Social and Mobile Marketing Software
Facebook: Scheduling Your Posts
4Integrated Local, Social and Mobile Marketing Software
Facebook Star Ratings
4Integrated Local, Social and Mobile Marketing Software
A Like Is Not EnoughLocated at the top of the Facebook page for customers to see
4Integrated Local, Social and Mobile Marketing Software
What You Need To Know• Been collecting star
ratings from users since 2012, but are making them more visible
• Stars and reviews visible on both desktop and mobile
• Making a play to compete with Yelp, Foursquare and Google+ Local
4Integrated Local, Social and Mobile Marketing Software
Why Are Star Ratings Important?• Star ratings show
up in the New Feed
• Only users with a Facebook account can write a review
• Introduce new customers to a business
4Integrated Local, Social and Mobile Marketing Software
Mobile – Places Nearby
Provides an increased degree of sentiment and makes it easier for people to discover great businesses around them
4Integrated Local, Social and Mobile Marketing Software
How often should you tweet?
4Integrated Local, Social and Mobile Marketing Software
Twitter: Be Active• Check multiple times in 1 day
4Integrated Local, Social and Mobile Marketing Software
Twitter: Best Time For Posting
4Integrated Local, Social and Mobile Marketing Software
Reputation Management
Effective strategies for small businesses
4Integrated Local, Social and Mobile Marketing Software
Reputation Management• Respond to all positive and
negative reviews
• Don’t keep prospects waiting!
4Integrated Local, Social and Mobile Marketing Software
Respond to Questions
4Integrated Local, Social and Mobile Marketing Software
Build Relationships
4Integrated Local, Social and Mobile Marketing Software
Turn Prospects Into Leads
4Integrated Local, Social and Mobile Marketing Software
Create Community Connections
4Integrated Local, Social and Mobile Marketing Software
Use Social Media Inbox To Monitor Social Media + Review
4Integrated Local, Social and Mobile Marketing Software
Responding to Online Reviews• Why?• Other websites – Find your
customersYelpGoogle+ LocalYahoo LocalAngie’s ListJudy’s BookCitySearch
4Integrated Local, Social and Mobile Marketing Software
Respond to Positive Reviews
4Integrated Local, Social and Mobile Marketing Software
Respond to Negative Reviews, too!42% of consumers who complain about products
on Facebook or Twitter expect a response within 1 hour
4Integrated Local, Social and Mobile Marketing Software
Responding to Negative Reviews
1.Recognize and address their pain point
2.Keep the response short and polite3.Take the conversation offline
(preferably by phone)
4Integrated Local, Social and Mobile Marketing Software
Turn Negative Reviews Into Positive
Negative customer review turned positive on Yelp
4Integrated Local, Social and Mobile Marketing Software
Analytics and Insights
Effective strategies for small businesses
4Integrated Local, Social and Mobile Marketing Software
Facebook Insights
4Integrated Local, Social and Mobile Marketing Software
Twitter Analytics
4Integrated Local, Social and Mobile Marketing Software
Time Saving Tips
Effective strategies for small businesses
4Integrated Local, Social and Mobile Marketing Software
Make Social Media a HabitSet reminders each day
4Integrated Local, Social and Mobile Marketing Software
Mobile App Notifications
4Integrated Local, Social and Mobile Marketing Software
But wait!
What about everything else?
4Integrated Local, Social and Mobile Marketing Software
The LocalVox Solution
One login.
One click marketing.
Real results.
4Integrated Local, Social and Mobile Marketing Software
With 1 click, promote to:
• Website• Search• Email• Social• Mobile• Newswires
4Integrated Local, Social and Mobile Marketing Software
LocalVox to “Forever Impact the Way We Distribute and Gather Information About Our Favorite Local Spots”
LocalVox Named Top Local Online Marketing App and Top 15 Marketing Software Overall
LocalVox’s Social Inbox Named One of the Top 25 Social Media Tools
LocalVox Featured at Top Social Media Tool
Top 4 Ways to Improve Your SEO – LocalVox Featured as Only Local SEO Tool in Top 4
LocalVox Named as one of the Top 10 Hottest NYC Startups
LocalVox Accolades in the Press
