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3 Creative ApproachesTO
Influencer Marketing
Chances are you already know Influencer Marketing
The consensus, however, is that there areonly two ways to work with your
influencers:
Pay for sponsored content
Offer them free stuff so they cangive it a try in front of their
audience
OR
And usually, your competitors are doing the same
Here are 3 creative examples of how to beefup your influencer marketing strategy!
What about offering VIP treatment to bloggers, instagrammers... ?
More likely to be convinced than journalits, they will show up and reporteverything about your events to their audience. It's a good chance for you to:
Get coverageon hundreds of blogs
Create long lastingrelationships
Identify the right influencers in your industry, invite them to yourevents and offer them what you’d offer important journalists!
1. ENERGIZE YOUR EVENTS
How do you efficiently show brand value without just payingyour influencers like each competitor you ever had?
You offer them something nice that their audience needs by leveraging othermarketing material!
For instance, Aptamil developed a simplemobile application that helps momschoose their future newborn’s name, andused influencer marketing to promote theapp instead of their milk.
This lead to engagement, downloads,shares, conversations (including thisone) with Aptamil name all over it.Use it to your advantage!
2. PROMOTE YOUR PRODUCT INDIRECTLY
Having devoted influencers is also a way to get your brand featured ondifferent social media platforms without having to handle everythingyourself.
Let your Influencers use socialmedia platforms for you.
They’re probably better than you atthis game!
2. PROMOTE YOUR PRODUCT INDIRECTLY
3. RAISE AWARENESS WITH WELL CRAFTEDCONTESTS AROUND EXPERIENCE
If you’re going to reward an influencer to talk about your product,why not reward her readers as well when they share or start aconversation?
Rewards don't need to be expensive, youshould design your contests to feel morehuman.
Try “experience rewards” such as inviting thewinners to your headquarters, making them meetyour team. Make them feel important and part ofyour operation.
Influencer Marketing is just not another platform to push amarketing strategy that had been working on other channels.Chances are the competition has caught up.
SO...
Try to figure out new and creativeways to build and create relationshipswith your industry’s opinion leaders.What’s at stake is nothing less thanyour brand’s reputation!
Thank you
If you’re planning an influencer marketing campaign, we’d love to help!
UpfluenceRunway SF 1355 marketstreet,San Francisco, CA,94114,USA
www.upfluence.comContact: Kevin [email protected]+33 970 447 443
