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Local cultural and media tastes need differing creative approaches

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Digital enthusiasm is shared but what works in Thailand may not get the desired response in neighboring Malaysia writes Dirk Eschenbacher, Tribal DDB "As first pubished in Admap Feb. 2009"

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Page 1: Local cultural and media tastes need differing creative approaches
Page 2: Local cultural and media tastes need differing creative approaches
Page 3: Local cultural and media tastes need differing creative approaches