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PRODUCT DIFFERENCIATION:
1. FORM:
many products can be differentiated in the form of size, shape or the
physical structure of the product
PRODUCT DIFFERENCIATION:
2. Features:
products can be offered with varying function that supplement
the same function
PRODUCT DIFFERENCIATION:
3. customization:
marketers can differentiate their products by customizing them
for different users
example: mass communication
PRODUCT DIFFERENCIATION:
4. Performance quality:
level at which product’s primary features operates
PRODUCT DIFFERENCIATION:
5. Conformance quality:
ensuring that product is at highest grade
PRODUCT DIFFERENCIATION:
6. durability:
measure of the product’s operating life
PRODUCT DIFFERENCIATION:
7. reliability:
it is a measure of probability that a product will not fail within a
specified period of time
PRODUCT DIFFERENCIATION:
8. reparability:
measure of how easily a product can be fixed
PRODUCT DIFFERENCIATION:
9. style:
describes the product’s look and feel to the buyer
Service DIFFERENCIATION:
1. Ordering Ease :
it Refers to how easy it is for the customer to place an order with the
company
Service DIFFERENCIATION:
2. Delivery :
It Refers to how well the service is delivered to the customer covering
speed, accuracy
Service DIFFERENCIATION:
3. Installation :
Refers to the work done to make a product operational in its planned
location
Service DIFFERENCIATION:
4. Customer training :
Refers to how the customer’s employees are trained to use the equipment
Service DIFFERENCIATION:
5. Customer Consulting :
Refers to data, information systems and advice services that the seller
Service DIFFERENCIATION:
6. Repair :
it describes the service program for helping customers keep purchased
products in good working orders
recap:
PRODUCT DIFFERENCIATION
FORM
FEATURES
CUSTOMISATION
PERFORMANCE QUALITY
CONFORMANCE QUALITY
DURAABILITY
RELIABILITY
STYLE
recap:
SERVICE DIFFERENTIATION
ORDERING EASE
DELIVERY
INSTALLATION
CUSTOMER TRAINING
CONSTUMER CONSULTING
REPAIR
CREDITS:
Created by:sagar s t
s.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow
