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How can companies differentiate products?
FACTORS AFFECTING PRODUCT
DIFFERENCIATION
I. FORMS (Shape, Size ,Structure)
II. FEATURES
III. CUSTOMIZATION
IV. PERFORMANCE QUALITY
V. DURABILITY
VI. RELIABILITY
VII. REPIARIBILITY
VIII. STYLE
PROF. SAMEER MATHUR
Indian Institute Of Management, Lucknow
Professor in Marketingwww.IIMInternship.com
Created By;
SIDHANT PATI
NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA
As an intern, under the guidance of,
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