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New Experiential Features 2017

2017 Event Experiential Features SMS Messaging options

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New Experiential Features 2017

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BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

SELECTED SECURE KEY: Secure Pin Code + SMS Example

Enter Phone Number + 5 Digital Secure Code Lock Device

Text Message with link to Universal App

BRIGHTBOX INC. © 2017

AUTOMATED SMS RELAY SHOPPER ENGAGEMENT

DELIVER AUTOMATED SMS MESSAGES

These automated messages could have links to App downloads, websites, etc.

BRIGHTBOX INC. © 2017

AUTOMATED SMS RELAY SHOPPER ENGAGEMENT

DRIVE ADITTIONAL APP DOWNLOADS

These automated messages could have links to App downloads, websites, etc.

Thanks for recharging with Eastbay! Please visit https:/btc.gt3/eb to download our App today!

ACQUIRE CONSUMER DATA WHILE PROJECTING YOUR BRAND

ASK QUESTIONS AND ACQUIRE DATA AND NEW CONSUMERS

We can enable product offers, polling/surveys and on-screen acquisition of consumer data

BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

BRAND ENGAGEMENT

ACQUIRE CONSUMER DATA WHILE PROJECTING YOUR BRAND

ASK QUESTIONS AND ACQUIRE CUSTOMER DATA

An example below of email capture from your website that you could use on the Brightbox Platform.

BRIGHTBOX INC. © 2017

BRAND ENGAGEMENT

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BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

Slideshow / Media

Guests at Universal Orland Resort have a branded slideshow / video incident with

sponsoring brand

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BRIGHTBOX INC. © 2017

BRIGHTBOX EVENTS CASE STUDYCOMCAST EVENTS (XFINITY TOUR)

Report time: 14:06 on 11 Feb 2016

132USES

39MINAVG. SESSION

17AVG. DAILY USE/UNIT

107UNIQUE USERS

272TOTAL IMPRESSIONS

132LIFETIME USES

USAGE DETAILSUNMET DEMAND............................................................................. 2CREDIT/DEBIT CARD USES........................................................... 132COMPLIMENTARY CARD USES..........................................................0

SESSION LENGTHSUNDER 15 MIN............................................................................21%15-30 MIN..................................................................................29%30-60 MIN..................................................................................35%60-90 MIN....................................................................................9%OVER 90 MIN................................................................................ 6%

HEAT MAPTIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 3 0 0

11:00 0 0 0 1 2 2 0

12:00 0 0 0 1 1 1 5

13:00 0 0 0 0 6 5 2

14:00 0 0 0 2 6 0 2

15:00 0 0 0 2 14 10 0

16:00 0 0 0 8 5 7 0

17:00 0 0 0 3 12 7 0

18:00 0 0 0 3 7 13 0

19:00 0 0 0 0 0 2 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0

CUMULATIVE USAGE SUMMARY JANUARY 2016BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USESComcast Events (Xfinity Tour) 632:Unit 2 17.8 71Comcast Events (Xfinity Tour) 614:Unit 1 15.3 61

TOTALS 2 Units 132 Uses

A COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBC UNIVERSAL PARTNERS

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BRIGHTBOX INC. © 2017

Scenes from 2017 XGames in Aspen, CO Jan 23-26

BRIGHTBOX INC. © 2015

The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:

BRIGHTBOX INC. © 2017

THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]