2016-09-27 Empower You: 5 Steps to Create Your Personal Brand & Become A Thought Leader

Thrive. Grow. Achieve.

Empower You: 5 Steps to Create Your Personal Brand & Become A Thought Leader

Anne Collier, Arudia September 27, 2016

Anne E. Collier, MPP, JD, PCCExecutive Coaching & Development

Building Your Personal Brand & Business Reputation: How To Distinguish Yourself and Be Remembered

Your Communities

Attract Opportunities

Key Words & Phrases

Do You Have

Executive Presence?

Sophisti-cation

Greatgrooming

Grace under fire

Fitness

Sense of

humorConfidence Emotional

IntelligenceAttractive(but not

sexy)

Decisive

Authenticity

Command of theroom

VisionAbility to

read an audience

PolishCharisma

BRAND YOURSELF

© MMXIII-MMXV ARUDIA www.arudia.com

1

EXECUTIVE PRESENCE

Gravitas Communication

Appearance

BRAND YOURSELF


Gravitas

poise under pressure

ability to project confidence

decisiveness

1

BRAND YOURSELF


Communication

assertiveness

ability read an audience or situation

speaking skills

1 BRAND YOURSELF


Appearance

pulled togetherpolished

1

BRAND YOURSELF


1

CLIENT NEEDS YOUR SERVICES


DIFFERENTIATE YOURSELF 2


WHY “BRAND” YOURSELF?

Question 2

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WHAT ARE YOUR FAVORITE BRANDS?

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Question 2


WHAT IS A BRAND?

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Promise of a consistent experience

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2

everyone else is already taken. -Oscar Wilde

Be yourself;


CREATE CONFIDENCE

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2 PROBLEM SOLVER


2ANSWER THE BIG “WHY”

WHY

2BRAND YOURSELF

LESS IS MORE LESS IS MORE LESS IS MORE





LESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORELESS IS MORE LESS IS MORE LESS IS MORE

MORE




LESS IS


WARNING!

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What drives you?

ex: Partner with clients

ex: Think strategically

ex: Get results

4 examples of each

WHY/MISSION

HOW

WHAT

How do your clients

benefit?

THE MESSAGING PYRAMIDfore-word

© 2013-2015 ARUDIA www.arudia.com

I strive tirelessly to provide a higher level

of excellence on every front

WHY/MISSIONHOW

I’m an effective advocate; I assess my

audience to both gear my message to resonate and to

foster understanding.

DEMI’S MESSAGING PYRAMID

While I juggle 5 or 6 complex projects at any time, I’m not above rolling my

sleeves up to undertake even the most menial tasks

to get it done.

I attack challenges head on. In any

situation, I quickly discern the

problem, identify next steps, and

mobilize resources so that we resolve

it effectively.

With a focus on the end result, I plug in the right

people and resources to

achieve success.

fore-word


Provide a higher level of excellence

on every front

Effective advocate

Juggle complex projects

roll sleeves up

Attack challenges

head on

4 examples of each

WHY/MISSION

HOW

WHAT

Focus on the end result

DEMI’S MESSAGING PYRAMIDfore-word


THE 5 STEPSBRAND YOURSELF

2

1

3

5

4

2


BRAND YOURSELF 2

Establish a Powerful MindsetIdentify WhyChoose Your VocabularyDefine Your MissionBuild Your Brand Description

1

2

3

4

5

THE 5 STEPS


STEP 1: ESTABLISH A POWERFUL MINDSET

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STEP 1: ESTABLISH A POWERFUL MINDSET 2


WHAT HOLDS YOU BACK?

Questions 6 - 7

STEP 1: ESTABLISH A POWERFUL MINDSET 2


2

“I don’t have enough experience”

“I am a problem solver”

“I don’t know enough” “I am smart”

“Someone else knows more” “I can figure it out”

“I love challenges”“I haven’t done this before”

“I don’t belong here” “I have earned it”

Questions 6 - 7

EXERCISE 1: WHAT HOLDS YOU BACK?


SOLUTION TO A CLIENT’S PROBLEM

LOOKING OUT FOR NUMBER ONE

MINDSET: WHO DO YOU THINK YOU ARE?

2STEP 1: ESTABLISH A POWERFUL MINDSET

Questions 6 - 7


2

Top 5 accomplishments Points of praiseTalentsOvercoming adversity

EXERCISE 2: WHAT ARE YOUR STRENGTHS?

Question 8


STEP 2: IDENTIFY “WHY”

2BRAND YOURSELF


“WHAT”STEP 2: IDENTIFY “WHY”

Why

How

What

2-3


“WHY”

Why

How

What

STEP 2: IDENTIFY “WHY” 2-3


PEOPLE ARE INTERESTED IN . . .STEP 2: IDENTIFY “WHY” 2-3


DEMI’S “WHY”

“I strive tirelessly to provide a higher level of excellence

on every front”

STEP 2: IDENTIFY “WHY” 3

higher level of excellence

Questions 9 - 13


MISSION &“WHY” EXAMPLES

“I handle the logistical issues so that others breathe a sigh of relief”

“I think strategically, identify resource needs, and then make it happen”


“I harness each team members’ strengths so the team can succeed”

Questions 9 - 13


VALUES

Balance

Success

Wisdom

Integrity

Joy

Authenticity

Loyalty

STEP 2: IDENTIFY “WHY” 2-3


3

When you’re reflecting on a great day, what

made it great?

EXERCISE 3: When you’ve had a great day . . .

Question 9


3

When you’re reflecting on a great day, what

made it great?

EXERCISE 3: When you’ve had a great day . . .

Question 9


TED TALK: SIMON SINEKHOW GREAT LEADERS INSPIRE ACTION

23,230,530 views



STEP 3: CHOOSE YOUR VOCABULARY

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StrategicPowerful

Peace of Mind Responsive

3


AuthenticDistinctive

STEP 3: CHOOSE YOUR VOCABULARY 3


DEMI: FINDING THE RIGHT WORDSSTEP 3: CHOOSE YOUR VOCABULARY 3

Higher level

Mobilize resources

Energizing

Excellence

Engaging

Value

Advocate

Quick

Simple

Nimble


DEMI: FINDING THE RIGHT WORDSSTEP 3: CHOOSE YOUR VOCABULARY 3

Higher level

Mobilize resources

Excellence

Value

Advocate

Quick


DEMI’S KEY ELEMENTSHigher level of excellence

I quickly discern the problem

Assess my audience to both gear my message to resonate and foster understanding

Mobilize resources to resolve problems effectively

I attack challenges head on

I’m an effective advocate


STEP 3: CHOOSE YOUR VOCABULARY 3


IF YOU WERE A BRAND, WHAT WOULD YOU BE?

Questions 14-16

3EXERCISE 4: CHOOSE YOUR VOCABULARY


BRAND YOURSELFSTEP 4: DEFINE YOUR MISSION

4


4

CLARIFY YOUR LIFE PURPOSE

Where are you headed?

What would you like to achieve?

STEP 4: DEFINE YOUR MISSION


CRAFT YOUR MISSION STATEMENT

AccurateAspirational

STEP 4: DEFINE YOUR MISSION 4



EXPERTISE

4


SOLUTIONS

4


CLIENTS



DEMI’S MISSION STATEMENT


I strive tirelessly to provide a higher level of excellence on every front

HowWho/Goal

Why


GRETCHEN’S MISSION STATEMENT


Bring change to an organization by

connecting people to strategy

How

Who/GoalWhy


CATHERINE’S MISSION STATEMENT


I figure out how to get everybody what they need so my client can succeed

How

Who/Goal Why

4


CHARLOTTE’S MISSION STATEMENT


I start with the end game and

figure out how to get thereHow

Who/Goal

Why

4


JACK’S MISSION STATEMENT


To build value in energy How

Who/Goal

Why

4


Exercise 5: What Is Your Mission? 4

For which of your skills, knowledge, or expertise do clients and colleagues seek

you out?Question 17


What drives you?

ex: Partner with clients

ex: Think strategically

ex: Get results

4 examples of each

WHY/MISSION

HOW

WHAT

How do your clients

benefit?

STEP 5: BUILD YOUR BRAND DESCRIPTION 5


THE AUTHENTIC YOU - KEY ELEMENTS

Strengths

How

Tag line

Goal

Who

Why

ClientsPassion

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THE MESSAGING PYRAMID: WHY/MISSION

WHY/MISSION

Unique selling proposition

Value proposition to your target audience


Achieve clients’ objectives in an efficient manner.


HOW DEMI DOES IT!

Keys to achieving your mission

How the clients’ benefit


HOW

Effective advocate

Juggle complex projects

Roll up sleeves

Attack challenges

head on



THE MESSAGING PYRAMID: WHAT

4 examples of each

WHAT

Short, compelling, narrative “bites”

Clients say . . .



THE MESSAGING PYRAMID: WHAT

4 examples of each

WHATHow you specialize Strategies and techniques

Programs and services

Knowledge, relationships, perspective

Niche areas of expertise

Education and training

Clients say . . .



GENERATEGRAVITAS

BRAND YOURSELF

& CONFIDENCE

7


SOLUTION TO A CLIENT’S PROBLEM

LOOKING OUT FOR NUMBER ONE

MINDSET: WHO DO YOU THINK YOU ARE?

2STEP 1: ESTABLISH A POWERFUL MINDSET


GENERATE GRAVITAS & CONFIDENCECreate your Best Self

Know your needs

Dress your brand

GENERATE CONFIDENCE 7 GENERATE CONFIDENCE


What do you need to be at your best?

MANAGE MINDSET

29

revved up

focusedCalm

7

Question 19


TWO WORDS THAT DESCRIBE YOU

In charge Powerful

Insightful

Strategic

Wise

Smart

Unflappable

7

Question 20

Exercise 6: Manage Mindset (Part 1)


TWO WORDS THAT ARE A BIT OF A STRETCH

Sparkling

Unforgettable Colorful

High End

Centered

Dynamic Engaging

Joy

7

Question 21

Exercise 6: Manage Mindset (Part 2)

© MMXIII-MMXV ARUDIA www.arudia.com © MMXIII-MMXV ARUDIA www.arudia.com

What do you say?So good to see

you, how are you doing? What’s new?

You know,

same old

same old

Nothing new.

Just busy at

work.

We’re so

busy these

days

7

Question 23


NETWORKINGSo good to see

you, how are you doing? What’s new? latest trends

recent accomplishments

speaking engagements

articles

trying social media/blogging

success with a project

technology

practice management tip

interesting cle

interesting article

recents hires

expanded team

new project group

7NETWORKING


Exercise 7: Create Your Own “News” Story

Work in pairs to develop your own “news” stories to share about yourself.

So good to see you, how are you doing? What’s new?

my news story. . .

7

Question 23

THOUGHT LEADERSHIP

Sharing insights, ideas, or a point of view that increases knowledge and/or makes a valuable contribution to the conversation on a critical issue

or need… with a goal of advancing reputation.

8

Your Communities

Attract Opportunities

Key Words & Phrases

CREATE YOUR PLAN


Refine Your Vision: Focus on GoalsYour

achievements?

Who are your clients?

What will people say about you in 3 years?

Opportunities?

Your niches?

Who will know you?

Your role at the organization?

Thought leader?

What will people say about you in a year?

Question 40-44

12 CREATE YOUR PLAN


Create Your StrategyWhere can you find potential clients?

Single Daily Action?

How will you build your reputation?

Presentations?

30-day strategy

Where will you network?

Conferences?

Will you use social media?

Your niche?

12-14

Questions 45-56

YOU HAVE YOUR OWN SPECIAL WAY


SUMMARY SLIDEBody Line One

• Body Line Two

•Body Line Three

•Body Line Four

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FOR MORE INFORMATIONPlease contact Anne Collier at

[email protected] or

202-449-9751

THANK YOU!


BRAND YOURSELF

Marketing

2016-09-27 Empower You: 5 Steps to Create Your Personal Brand & Become A Thought Leader