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How to become a thought leader. Tips from Next Marketing, a marketing agency in Melbourne.
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W www.nextmarketing.com.auP 03 8060 8544E [email protected]
HOW TO BECOMEA THOUGHTLEADER(AND WHY YOU SHOULD)
2
WHO is an expert in your industry?
3
WHO does your target audience
trust and look to for advice?
4
WHO ARE THE
THOUGHT LEADERS?
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Is it YOU?
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If not, WHY not?
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Thought leadership lets you build your REPUTATION
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GROW your business
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Develop a long term marketing strategy that will KEEP WORKING for years
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Becoming a thought leadertakes time and HARD WORK
11
You WON’T be a thought leader
overnight
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But the long term results are WELL WORTH the hard work
13
Effective content marketing is one of the most
USEFUL TOOLS for thought leaders
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Create VALUBLE and INSIGHTFUL content for your readers
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Which they TRUST andfind useful
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PUBLISH IT on your blog
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SOCIAL MEDIAPAGES
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Other blogs and websites
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Create video and audio content
SPREAD THE WORD
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The more your content ENGAGES your audience
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The more likely they are to RETURN
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Tell their FRIENDS...
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And eventually becomeCUSTOMERS or CLIENTS
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There are other benefits to becoming a thought leader
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Other people will seek out your opinion
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And PROMOTE your brand on
your behalf
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To be effective as a thought
leader you need to put your
AUDIENCE FIRST
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Understand and listen to their needs
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Help them solvetheir problems
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Thought leadership ISN’T about self
promotion
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Thought leadership ISN’Ta direct sales tool
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Thought leadership IS about engaging with your audience
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building TRUST
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and IMPROVING their lives
Becoming a thought leader
can result in long termLOYALY and RESPECT
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Your audience will actively SEEK YOU OUT and do your
promoting for you
38
...and ask us how we can help :)
W www.nextmarketing.com.auP 03 8060 8544E [email protected]